iGaming Operator Catches 90% More Multi Accounting With SEON’s Tech

iGaming Operator Catches 90% More Multi Accounting With SEON’s Tech

Gary Khachatryan

KPI of the Game Vision Case Study

About BetCart and GameVision

GameVision started as a family-owned business over ten years ago and is now known for being the official betting partner for Real Madrid FC. The company launched Betcart.com in 2015, its one-stop-shop which has become widely successful for offering gaming products such as sportsbook betting, online casino and live poker.

GameVision’s Fraud Challenges

We were working with well-known fraud prevention companies, but none of them was an exact match for our business. We needed a solution with the flexibility to be moulded around our structure.

Preventing fraud attacks in advance is primordial for any company that handles transactions and deals with the movement of money. And as with any iGaming company, BetCart’s challenges include bonus abuse, multi-accounting, and transaction fraud, amongst others.

While the company already had a solution in place, it wasn’t exactly a perfect fit. As Gary Khachatryan, Product Manager at BetCart puts it: “We were working with well-known fraud prevention companies, but none of them was an exact match for our business. We needed a solution with the flexibility to be moulded around our structure”.

SEON’s Flexibility and Pricing Adapts to Their Model

We met the SEON team at an international conference, and after learning about their flexibility and quality along with its reasonable prices, we were sure it was the right tool for us.

On the hunt for a new anti-fraud solution, the BetCart team began asking around. “Our old suppliers weren’t satisfying our needs,” Gary says. “We met the SEON team at an international conference, and after learning about their flexibility and quality along with its reasonable prices, we were sure it was the right tool for us.”

A few emails later, a deal was agreed and the partnership was finalised. SEON would provide tools, training, and data enrichment for Betcart, allowing them to get a more complete view of their users.

Multi Accounting and Bonus Abuse Rates Drop

Detected bonus abuse increased by

80%

Detected multi-accounting
increased by

90%

One of the best benefits we’ve experienced using SEON’s solution is the amount of accurate information it reveals about our users. It helps detect 90% more multi-accounting customers and catch 80% more bonus abusers.

The entire integration took one month, including training for the BetCart team, who had no problem quickly picking up the new SEON tools.

“One of the best benefits we’ve experienced using SEON’s solution,” Gary highlights, “is the amount of accurate information it reveals about our users. Having sight of customer activity and connections in this way has allowed us to efficiently and effectively catch any cases of abuse and to improve our fraud review processes.

Since its deployment, SEON has helped the company:

  • detect 90% more multi-accounting customers
  • catch 80% more bonus abusers

The integration is also creating a positive cycle for BetCart. The automation reduces chargeback rates, and when things go into manual review, the team has more bandwidth to dig into the data.

“We would recommend SEON’s services to anyone looking for a flexible fraud prevention solution,” Gary concludes. “We couldn’t wish for anything more than what we got!”

To see how SEON can help your organisation reduce fraud, check out our products.

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Gary Khachatryan
Product Manager at BetCart

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