Building A Stronger Payment Fraud Prevention Framework For Your Business

Building A Stronger Payment Fraud Prevention Framework For Your Business

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by Tamas Kadar

Payment fraud prevention is the key to safer and healthier business growth. Let’s see what systems must be in place for it to work.

There’s no way around it: if your business accepts checkout via a CNP (card not present) scenario, there will be card fraud. 

Juniper Research forecasts fraudulent transactions will cost eCommerce $50.5B by 2024, but every other vertical is equally as badly affected.

Following huge data breaches, access to stolen IDs and card details is easier than ever. Combined with the fact that fraud software is increasingly available, merchants have a perfect security storm brewing – even before we take into account the growth rate of friendly fraud. 

Now, if you want a quick answer, transaction risk scoring is the only way to ensure you have a decent payment fraud detection system in place. But today, we’ll take an in-depth look at all the steps you can take to create a foolproof payment detection framework for your company.

Fraud Detection and Prevention Definition

Fraud detection and prevention are processes designed to stop bad agents from exploiting your business. These include ensuring that payments are legitimate, that user accounts are protected, or investigating connections between users.

What is Online Payment Fraud

Online payment fraud refers to transactions made without the cardholder’s consent. The majority of cases happens after credit card details are stolen and appear on the dark web.

Understanding Your Fraud Challenges

Payment or transaction fraud, happens anytime someone pays on your site with a card that’s not theirs.

Card not present fraud (CNP) incurs chargebacks, which can cost merchants a lot in bank admin fees, and may put you on card network operators’ risky list.

  • Best case scenario: they increase your transaction fee.
  • Worst case: they might stop allowing you to accept their cards altogether.

So chargebacks aren’t simply an extra cost you should add to your overheads. Ensuring that you can reduce them is a primordial business decision for any business that sells products and services online.

The Problem of Friendly Fraud

Not all transaction fraud is performed by organized criminal organizations. Sometimes, your legitimate buyer is also to blame for unwarranted chargebacks.

It’s called Friendly fraud, and the problem is growing at a rapid rate. It can be harder to detect fraud in that category since it involves bank chargeback requests made by the cardholders themselves.

Broadly speaking, there are three kinds of friendly fraud you might come across:

1. Innocent or Accidental Requests: 

These chargeback requests are made by customers who do not recognize that a purchase has been made with their own credit card. The process is also known as friendly or 1st party fraud, because the card is indeed in the cardholder’s possession at the time.

You might also call it family fraud because the cardholder often triggers a dispute after a relative purchased something without their authorization. Children buying skins with their parents’ credit card or unapproved in-app purchases fall into that fraudulent category.

2. Opportunistic Friendly Fraud

Chargebacks are increasingly initiated by opportunistic and dissatisfied customers, especially in the COVID-19 era.

This could be because of a store policy they disapprove of (offering travel credit instead of refund), or simply because they express regret after their purchase.

3. Malicious Friendly Fraud

The process blurs the line between friendly and standard transaction fraud. This happens when the buyers know in advance that they’re going to request a chargeback.

These bad customers have every intention to have their cake and eat it, by receiving an item, claiming it never arrived, and getting their money back. 

The practice can be trickier to discern, but as we’ll see, not impossible with the right monitoring tools. Moreover, this is also a favourite technique of global organized crime rings, which means we can discern certain patterns in order to prevent it.

Other Transaction Fraud Challenges

On top of standard CNP fraud and friendly fraud, there are market-specific challenges such as return fraud in eCommerce, or bonus abuse, which is a consequence of multi-accounting (when fraudsters create multiple accounts to exploit your loyalty or referral programmes).

The good news is that you shouldn’t need different tools to fight all these kinds of attacks. 

Payment Fraud Detection: The Basics

With financial management solutions, the more data you have, the better. And regardless of the kind of business you run, there are three user actions you should always monitor for key data points.

  1. User sign up: the first time you’ll be able to log their submitted data. This is important because you can already check if their data matches with your digital footprint analysis (more on that later).
  2. User login: the point when you can confirm that the user, who signed up, is the same one who is using the account. Checking this stage helps prevent ATO (account takeover), which could lead to transaction fraud.
  3. User transaction: the checkout stage, when users pay. This is, most likely, the first time they enter their credit card info. There is a wealth of information you can gather here, and check it all against the data you’ve previously accumulated.

It’s not just about checking the card details. The more data you have beforehand, the more secure you can be about who you are dealing with. But there’s even more…

Key Solutions For a Better Framework: Digital Footprint Analysis

When fraudsters land on your page, they immediately leave a trace of who they are. This takes the form of an IP address, and the configuration of software and hardware they use to access your site, which can be analysed with device fingerprinting.

But unfortunately, fraudsters are becoming quite adept at browser spoofing, which may sometimes fool your IP analysis. This is why you need to extract even more info thanks to data enrichment.

Put simply, it’s about cross-referencing the data you have with external databases. Your payment fraud detection system should be able to do it in real-time, and to check as many open-source places as possible to build a customer profile.

Here’s an example of what can be done:

  • Social media lookup: we can see if the cardholder’s details match those of the online social profile. It helps extract extra info such as a profile picture, full name, bio, etc…
  • IP analysis: beyond checking geolocation, you can also tell if your user is hiding their connection behind a VPN, proxy or emulator.
  • Email analysis: even a single data point such as a phone number or email address can reveal a trove of data. Was it created from a suspicious domain (free or disposable address)? How hard was the authentication process? Has it appeared on any data breaches? Find out more about reverse email search lookup modules here.
  • Phone analysis: likewise, a phone number can be checked against a records to get a clearer idea of who you’re dealing with. Is it a landline or mobile? Is the carrier location close to the shipping address? Is your user relying on a disposable phone number?

All these extra data points will help you connect the user with the credit card information, and make a more intelligent decision when accepting or rejecting a purchase.

Multi-Layered Fraud Prevention

When it comes to risk management services for business payments, it’s rare to find a one-size-fits-all solution. This is why you might sometimes need to mix and match your tools to create the perfect risk tech.

We like to call this process multi-layered. It’s a useful term because it implies that all the tools are working on top of each other, and not creating bottlenecks within your framework.

For instance, you could have: 

  • On-site monitoring, with external data enrichment tools.
  • Outsourced end-to-end solution.
  • External end-to-end solution combined with third-party data enrichment from another provider,
  • and many more options…

Bonus points if your fraud solution offers modules that you can enable or disable as needed. This will give you more control over how much information is processed, but also pricing if you are buying a pay-per-API call system (more on that below).

API Integration

In true SaaS fashion, most modern detection software will be completely cloud-based. So how do you integrate their tools into your company’s system? One answer is to use API calls.

API Integration graphics for payment fraud detection

APIs are the link between your and the vendor’s system. But, because it enables real-time communication, you can:

  • Benefit from protection in real-time.
  • Get regular updates and fixes without downtime.
  • Scale your operations without bottlenecks.
  • Tailor the system to your needs with customization options.

More importantly, all the technical IT is taken care of from the vendor’s side. And with well-written API documentation, your own developers should have all the information they need in self-serve mode, so you won’t need to ask for extra support.

Whitebox System

We’re now getting on the topic of fraud rules and transaction risk scores. This is the core of your fraud engine, and will allow you to gauge how safe a customer login, checkout, or signup is for your business.

Risk rules can be customized manually, of course, but your payment fraud detection software can also suggest these rules for you. More often than not, this is done by analyzing your historical data and feeding it to an AI data science process, or ML (machine learning) engine.

The problem? The machine learning rules you will get aren’t always insightful. That is unless you ensure your system is whitebox, meaning it will show exactly what is happening with the score calculation. 

This gives fraud and risk managers more control and insights into the solution, helping them accept, reject, or even tweak the rules offered by the system.

Dynamic Friction

In today’s business landscape, friction is the battleground where the customers will win or lose. Put too many obstacles between your users and your site, and they’ll quickly go find a less stringent competitor.

This is particularly damaging when it comes to authentication checks for KYC or AML purposes. Fintechs succeed or fail based on their user experience, which is why you want to block risk, without slowing down legitimate purchases.

The best strategy to employ is what we call dynamic friction. A good way to think about it is to split verification into light and heavy KYC checks (know your customer). 

light and heavy kyc graphics. Light kyc are the social media and email information, heavy kyc are proofs the ID documents

Here is what happens: after analyzing the user’s digital footprint, your system will provide a risk score. You can automate what happens based on it:

  • If it’s low enough, your user can continue to the next payment stage immediately.
  • If too many red flags are raised, you can proceed with additional authentication such as a selfie ID, 2FA, OTP, or document upload. 

While even these extra steps aren’t foolproof against hardened fraudsters, they are certainly enough to deter casual and opportunistic cybercriminals.

Productivity Enhancement

A quick system integration is essential when deploying an anti-fraud system, but you can go one step further by adapting it to your industry productivity needs.

For instance, you could combine payment analysis with another workflow to reduce the risk of money laundering. We’ve seen examples of businesses, who trigger alerts when a purchase is above a certain threshold, so the risk team can manually have a look at it, for instance. 

Pricing Model

Last, but not least, you should carefully weigh different options when it comes to your transaction fraud system’s pricing model. 

Many vendors operate on a chargeback guarantee model, which means they essentially pay back your chargeback fees if a request goes through.

However, it creates a strong incentive for the fraud management company to be as conservative as possible. If you’d rather leave the headaches of managing chargeback fees to them, it can work well.

But if you want a bit more control over how you mitigate risk to accept more conversions, it could be in your best interest to look at other pricing models, such as pay-per-API-call. 

This will let you control your ROI based on the number of transactions your process monthly, which is great for scaling your operations and for seasonal upticks in payment processing.

Business Transaction Fraud Detection – Key Takeaways

Transaction fraud shows no signs of slowing down. Curbing your chargeback rates isn’t simply a matter of boosting profits any longer, it’s now a primordial business decision and competitive advantage. The good news is that fraud detection software has evolved in leaps and bounds over the years. You now have increased flexibility when it comes to integration, pricing model, and how your service chooses to mitigate risk.

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Tamas Kadar
CEO

Tamas is the founder and CEO of SEON and an expert in all the technological aspects of fraud prevention.


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