The online gambling market is expected to reach $1 trillion by 2021.

However, a larger market doesn’t always mean larger profits. Remaining competitive in a lucrative field means a careful balancing act to mitigate risk. You must allow new user sign ups without opening the door to fake identities. You must offer a variety of payment options without becoming a money laundering operation. With SEON, you get a complete picture of your users and their payments, so you can trust their wins are legitimate - and your users can trust you back.

Identify fake accounts

Through device fingerprinting, email validity, IP analysis or social media profiling, SEON gives you all the tools to mitigate risks for new account openings. The system detects anomalies based on data of your choice, so you get a complete picture of who you are letting into your user base.

Keep users playing

Transaction or authentification analysis comes with zero effect on user experience. SEON enables dynamic 2FA to improve the UX and minimise costs. Decision making happens in real time, in the blink of an eye.

Block collusive play

SEON’s prevention tools accurately detect anomalies during play so you can immediately act when something isn’t right. Spot and remove linked gaming accounts, and instore confidence in your legitimate users.

Reduce lost fraud revenue

SEON’s management tools takes all of the relevant risk vectors into consideration to reduce chargeback rates and friendly fraud. No need to go into complicated disputes when you have all the fraud prevention facts at hand.

And the best of all?

A fraud prevention system that improves with every use.

The SEON engine fine-tunes its algorithm thanks to machine-learning and human intelligence. Blacklist databases are constantly updated across the network of SEON clients, so fraud prediction results get increasingly accurate overtime.

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If your company uses Google Analytics, you have probably received a string of emails nudging you to update settings for the upcoming GDPR changes.