Chargeback vs Refund: Their Differences & How They Work

by Jimmy Fong
KYC and AML complement each other: They are both crucial measures to prevent fraud and each one involves stringent checks to help verify the legitimacy of a person or organization.
However, there are important differences you must know, especially if you wish to optimize both processes. We look at the key aspects that distinguish KYC from AML each other, as well as the nature of their processes, the benefits of combining the two systems, and much more.
KYC stands for Know Your Customer. It’s a legal requirement for certain businesses that forces them to learn and confirm the identities of users and customers. It’s also a helpful process to reduce fraud and cybercrime because if you can confirm someone’s identity, they are less likely to get away with fraud.
AML stands for anti-money laundering. It’s also a legal requirement for businesses to learn more about users and customers and their source of funds. There is a stronger focus on understanding where customers get their money and how they spend it, in order to avoid doing business with criminals who may use your business to launder money.
In addition, AML checks require you to verify that customers’ names do not appear on PEP (Politically Exposed Persons) lists. This is to ensure they are less likely to be in positions of corruption or bribery, which could lead to money laundering.
Similarly, sanctions lists are designed to avoid doing business with individuals based in countries with known links to money laundering and terrorism financing.
In short, both KYC and AML are legal requirements. Regulation for both processes is designed and monitored by governments. Both require businesses to learn more about their users in order to be compliant. However, KYC focuses strictly on understanding your customers’ identities. AML focuses more on understanding where their money is coming from.
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To meet KYC compliance requirements, your company must gather information about its new customers, usually during the signup or onboarding process. The information must include:
Optionally, you may also be required to verify their business activity or employment status. KYC for certain industries also requires an age verification check (e.g. for adult or iGaming companies).
Wherever someone is considered to be a higher risk individual, for reasons such as being a Politically Exposed Person (PEP) or looking to conduct specifically high-value transactions, an organization is often called upon to conduct Enhanced Due Diligence (EDD) rather than simple Customer Due Diligence (CDD). As one would expect, EDD scrutinizes a customer more closely and runs more checks than simple CDD.
Let’s now break down the KYC process into a few simple steps.
In theory, it sounds simple enough. The problem, of course, is that manually verifying identities doesn’t scale for medium or large companies.
To make matters worse, criminals and fraudsters have every intention to fool your KYC process. This is why most companies rely on third-party KYC software to perform identity verification for them.
If you want to make sure you’ve properly followed the steps required for KYC you can have look at our downloadable KYC Checklist.
Running a KYC check for money laundering prevention and compliance purposes can take anywhere from a few minutes to weeks. This depends on local laws as well as the complexity of the situation. For example, when you need to run KYC on a company, you may need more time and expert help to define its ultimate beneficial owner.
However, if you are conducting KYC identity verification checks on an individual, the process may only take a few minutes – to run their name and details past a database – or up to an hour, if you have to also check their identity using official documentation.
Because of the complexities of understanding AML legislation as well as implementing it to avoid fines and other repercussions, AML measures and processes are often approached as AML compliance programs. For banks, fintech companies and other organizations required to follow regulators’ mandates, an AML compliance program ensures that all aspects of AML requirements are closely followed and any changes to customers’ circumstances or to the law are considered and swiftly addressed.
This, for example, will include KYC, some type of identity verification using documentation, checking the person or beneficial owner of a business is not on any watchlists or crime lists, ensuring whether they are considered high-risk individuals and would thus need EDD conducted, and so on. It even entails running such checks regularly as well as monitoring transactions for certain flags and thresholds.
Anti-money laundering compliance can be more challenging than KYC. This is because, on top of an identity verification step, you must also continuously monitor transactions and payments and get an idea of the source of your customers’ funds.
We’ve created a complete AML checklist here, but let’s examine what a standard AML process looks like:
As you can imagine, the last part is particularly challenging. Here again, this is why companies rely on transaction monitoring software to take care of all that data in a safe and compliant fashion.
KYC and AML are important for both businesses and the economy. Regardless of whether you need KYC only or both KYC and AML, it’s in your company’s best interests to meet all the right regulations, for reasons such as these:
The answer depends on the type of organization and the country they operate from. Individual KYC checks for AML purposes can cost up to $130, especially when the organization has to check PEP and sanctions lists and verify documents, for example. Estimates by Consult Hyperion calculate the cost of KYC to $60 million annually for the average bank.
From there, to calculate the full cost of AML, one would have to add to KYC costs all software costs to carry out transaction monitoring and other additional aspects of AML, such as submitting a Suspicious Activity Report (SAR) and running PEP checks, among others. Also, legal resources, internal or external, required to keep compliant and update processes where needed should also be factored in.
It’s no secret that compliance is expensive and sometimes overwhelming. One KYC check can cost up to $130.
This is why, if possible, most businesses will attempt to combine both KYC and AML checks into one process. Here are the advantages of such an approach:
To help you conduct your AML KYC checks, SEON provides a standalone AML API, which you can test below. This can be deployed on its own or made part of our Fraud API, which sources hundreds of data points about a person, their email address, their device, IP, etc. to create a complete, real-time picture of your customers, flag all AML risks and stop fraudsters.
While many companies focus their KYC and AML efforts on identity verification, there is another interesting angle worth considering: how to turn data into behavior analysis.
In other words, it’s not just about acquiring user information, but being able to read and understand it to learn more about your customers.
Having more data can help a financial institution or neobank in manifold ways:
The last point is worth expanding upon. To illustrate it, let’s look at an example of a standard AML rule:
In this example, we’re simply flagging all transactions above $3000. This is a legal requirement, and we can review them.
But what does that say about our customer? Not much. Besides, your compliance team is probably likely to be reviewing plenty of false positives, where the purchase is legitimate and from a trustworthy customer.
This is where creating more sophisticated rules that look at user behavior comes in handy. For instance, instead of flagging every high-value transaction, why not look at a sharp increase over a set period such as a 200% increase in spend over 24 hours?
This is an example of an AML rule that helps understand user behavior.
When you see a dramatic increase in spending, it is reasonable to believe that something suspicious is at play. This is when you should be paying extra attention to that user and the money they move through your company.
Of course, such a rule can be set with a minimum threshold or combine with other rules to minimize false positives and provide more sophistication.
Learn how SEON can help you improve your AML & KYC process with our Robust platform. Reduce fraud by up to 99%
Ask an ExpertAt SEON, we gather data from far and wide to help you understand user behavior. As part of this, we also provide a fully-fledged AML API, which checks customer names and their variations against PEP, RCA, sanctions lists, crime lists and other watchlists.
Whether you need extra information for a KYC check or sophisticated transaction monitoring for AML, our API-based modules let you:
All this will not only help you immediately filter out junk users but also allow you to deliver a better service in the long run.
KYC and AML are required for banks, neobanks, exchanges, and FX trading platforms, among others. However, a growing number of verticals deploy KYC checks to learn more about their customers, reduce fraud, and ensure safer business operations.
KYC checks are run to check that someone is who they say they are. They can include various ways to verify their identity. AML checks is an umbrella term that includes KYC checks, as well as things like checking whether someone is on PEP lists, watchlists or other blacklists. In fact, for AML purposes, checks are expected to be conducted at regular intervals, while KYC does not always involve this.
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Jimmy Fong is the Chief Commercial Officer of SEON. His expertise in payments saw him supervise the acquisitions of companies by Ingenico, Visa and American Express. Jimmy’s enthusiasm for transparent sales and Product-Led-Growth companies drives SEON’s global expansion strategy, and he interviews both fraud managers and darknet fraudsters in our podcast to stay on top of the latest risk trends. Yes, it’s also him wearing the bear suit on our YouTube channel.
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