FraudHunt is an affordable device fingerprinting tool that’s designed to stop bot attacks in their tracks.
But since there are other products on the market that offer similar facilities, it’s worth seeing how it compares to them before you make a purchase. Let’s take a look.
Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q4 2022. Please feel free to contact us to request an update/correction.
Best FraudHunt Alternatives
|Revolut, Air France, Kindred
|Unique in-depth customer profiling and flexible rules
|Toys R Us, Hot Topic, Wish.com
|Chargeback prevention and customer authentication
|Motorola, ASUS, Under Armour
|Chargeback protection with analyst support and risk strategy advice
|Priceline, Fiverr, Deckers
|Ecommerce fraud prevention promises to reduce false positives
|TripAdvisor, TD Bank, GoPro
|On-premise or cloud-based risk management
|End-to-end fraud prevention and detection tool for financial institutions
SEON’s advanced device fingerprinting helps defend your domain against new fraudsters, as well as old ones in new disguises.
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What Does FraudHunt Offer?
Established in 2013, FraudHunt’s main selling point is its device fingerprinting facilities. These provide users with the ability to mark their customers with a universal marker which is able to detect fraudulent techniques.
This means that FraudHunt is especially useful for customers who don’t want to rely on cookies to track customers. Each user’s device has a permanent form of identification even if they try to hide their identity (for example, via a VPN). As it’s rare (but not impossible) that a fraudster will change their device entirely, FraudHunt’s unique device hash means you still know the identity of the customer even if they are trying to stop you from finding out.
FraudHunt explains that its product is useful if you’re looking to catch fraudsters trying to make an account on your site, or if you’re trying to block bots.
To do this, FraudHunt provides each user with a risk score that’s dependent on a set of criteria that can help determine whether a customer is likely to be a bad actor or not. For example, a customer might acquire a high-risk score by using a proxy server to cover their identity, a browser such as Tor, or by exhibiting any other suspicious behavior patterns.
Why Look for a FraudHunt Alternative?
FraudHunt might be an excellent tool if you’re looking to replace reliance on cookies with something that helps you to monitor a user’s ID, even if they try to hide it.
However, it might fail to be an adequate solution if you’re not an ad network or ecommerce site.
If you’re a financial institution or bank, you might not find it covers all of your bases, like the compliance requirements that come with Know Your Customer or anti-money laundering mandates.
Six FraudHunt Alternatives
Here are six FraudHunt alternatives that you might find work better or alongside FraudHunt to provide a more well-rounded fraud prevention and detection solution.
Formed in 2017 by Tamas Kadar and Bence Jendruszak, SEON’s fraud prevention platform boasts device fingerprinting capabilities as well as a wealth of other sources of customer intelligence. Similar to FraudHunt, this also involves assigning each user a unique hash. SEON’s platform can include cookie hashes for browser sessions, alongside browser hashes that are created from a combination of browser, network, operating system, and device type. It also includes a device hash based on the device hardware itself.
However, SEON’s offering doesn’t just stop there – it offers a complete end-to-end solution in the form of digital footprint analysis and reverse email and phone lookup tools as well (in fact, this is its main functionality).
By enriching primary data like phone and email addresses using these lookup tools, you can glean more useful information to help you decide whether a user is fraudulent or not. SEON provides this by drawing data from 90+ social media networks and platforms to provide a rich profile of a customer’s digital footprint, including how long they’ve had certain accounts.
SEON then gives a risk score for each user by combining the above information with device fingerprinting, such as whether a customer is using Tor, hiding behind a VPN, or showing other behavior that looks suspicious. You can also adjust the parameters, so you can customize rule sets to fit your business’s specific requirements.
Founded by ex-PayPal employees Rajesh Ramanand and Michael Liberty, Signifyd is aimed in particular at ecommerce sites in its offering of frictionless fraud and chargeback prevention. Offering three different facilities in the form of Revenue Protection, Abuse Protection, and Payments Optimization through a Commerce Protection Platform.
Easily integrable with ecommerce platforms like Shopify, Salesforce, and Magento, Signifyd combines machine learning with manual review in order to offer chargeback protection to merchants. Additionally, through its Payments Optimization tool, Signifyd works to authenticate all customer transactions while making sure that there’s minimal friction for customers.
What Signifyd offers is therefore quite different to FraudHunt in that its focus is to offer chargeback protection for merchants. Their particular offering is great for merchants who want to be able to set an automated process for their chargeback protection, with Signifyd paying any missed chargebacks. This may arise in some false positives of fraudulent transactions, however, as Signifyd will try to avoid missing them.
Another well-regarded fraud prevention tool, Brazil’s ClearSale, founded in 2001, offers chargeback guarantees to merchants as well as fraud prevention during the transaction process itself. With a view towards supporting businesses worldwide, Clear Sale supports more than 160 countries with fraud prevention needs.
ClearSale offers users the chance to manually review any suspicious transactions, and it has a round-the-clock fraud team that works with a company’s own requirements.
With the option of customizable inputs, ClearSale also allows merchants to create their own rules with a scoring system so that they can pick up on fraudsters automatically without having to manually review each transaction. This gives users the option to fully automate their risk management system so they can have a completely hands-off approach. This also includes their chargeback guarantee offering, meaning that companies can potentially save effort dealing with resolutions.
However, because of ClearSale’s performance-based pricing system, which takes a cut of each sale, this might not be a cost-effective solution for you. This might become more of a problem as your business grows, or if your business is already handling a large number of sales.
Taking a holistic approach by combining device fingerprinting, IP and behavioral analysis, Forter sells itself as “The Trust Platform for digital commerce”. Founded in 2013, the vendor aims to help businesses balance good customer service with solid fraud prevention and detection.
Its repertoire includes chargeback protection, reduction in policy abuse, protecting customers from account takeover attacks, and it also provides payment service fraud prevention tools as well. This means that although Forter’s offering may appeal primarily to ecommerce sites, it might also be worthwhile as an option for payment service providers.
Forter also helps businesses to stay compliant with PSD2 thanks to its Smart Payments facility. Forter introduces extra security layers only when a customer is deemed suspicious, meaning a more frictionless experience for those who are genuine. Decisions are automated through machine learning, and Forter aims to make those decisions within 400 milliseconds.
Despite offering a broad range of solutions, what Forter lacks is any data enrichment facilities like a reverse phone or email lookup that could help you to find out more about a customer.
Founded in 2005 and now acquired by the team behind LexisNexis in 2018, ThreatMetrix is a well-established identification and authentication tool. With the ability to scan through 78 billion data records (including a large database of suspicious IPs), ThreatMetrix is able to provide businesses with a clearer picture of their customers before they make a transaction. ThreatMetrix also has adjustable rule sets, meaning that they can feed customer data through custom rules in order to accommodate their own particular business needs.
ThreatMetrix also offers its users risk-based authentication that helps their companies stay compliant with any rules that require SCA in place.
One of ThreatMatrix’s strongest points is that it can send a team of engineers to company sites in order to integrate the tool with that company’s pre-existing systems. This makes it a user-friendly option, particularly for those companies who need hands-on assistance with the integration process. ThreatMetrix is also worth looking at for companies that are already using LexisNexis tools, as it’s easily stackable with their other products.
Cleafy is relatively new to the fraud prevention landscape and provides businesses with the ability to do continuous monitoring of their customers. Dealing with an entire ecosystem of fraudulent activities including account takeover, session takeover, identity theft, online banking fraud, attacking bots, phishing, and web scraping, their product is particularly aimed at financial institutions.
Its continuous monitoring facilities mean that its users can detect suspicious activity – and even instances of fraud – before any KYC (know your customer) or authentication stages. Its core engine collects data on users taking actions on a company’s site, providing businesses with a comprehensive picture of any anomalies, which are tagged for transparency and ease of use.
Cleafy’s Threat Intelligence Team also continuously researches new types of attack, providing a classification of them within their platform – therefore protecting businesses from new types of attack.
Cleafy provides an automated response to detected instances of fraudulent activity, it claims, without disrupting any other customer sessions on a business’s site. By reducing friction, this helps to maintain a positive customer experience.
SEON’s combination of unique digital footprinting, strong device fingerprinting and modular APIs enables safe growth for companies far and wide.
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While looking at these alternatives to FraudHunt, it’s worth considering what goal you’re hoping to achieve. Each business will have its own requirements and compliance needs, but whether you’re an ecommerce site or financial institution, we hope to cover some of the issues you might need addressing and which tools on the market could provide you with the right solution.
Other factors to consider are your budget, whether you’re looking for your product to scale as you grow, or how much you need to find out about a customer when you’re looking to stop fraudsters during crucial moments.
While FraudHunt doesn’t offer a free trial, look at their starting offer of $25 for 25,000 registered users (going up to $2,500 for 10 million users) – if you think it’s the right choice for you.
FraudHunt Alternatives FAQ
Firstly, FraudHunt doesn’t offer a free trial, meaning that you may want to test other products on the market that offer one first before you decide on FraudHunt as your solution. Having said that, FraudHunt is an affordable option on the market. You are probably better off coming up with a list of your needs.
You can find out more about FraudHunt by visiting their website, or by reading our comparison resource on SEON vs FraudHunt to see how it stacks up against SEON in particular.
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