This page will answer all the questions you have about the differences between SEON and ThreatMetrix (now LexisNexis Risk Solutions), including pros and cons of each.
Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of Summer 2021. Feel free to contact us to request an update/correction.
ThreatMetrix was founded in Australia in 2005 by Alisdair Faulkner, David Jones and Scott Thomas. In 2018, it was acquired by the London-based Relx Group, a multinational analytics company. It is now part of the LexisNexis Risk Solutions product portfolio.
Their platform scans through more than 78 Billion data records to deliver a complete view of users in order to predict and manage risk for user actions and transactions.
Their area of expertise includes transaction fraud and identity fraud for verticals such as gaming, alternative payments and financial services, amongst others. Notable customers include TripAdvisor, TD Bank and GoPro.
- A full fraud platform that combines multiple technologies for user identification and authentication. As it’s been acquired by LexisNexis Risk Solutions, you can also integrate with other products from their portfolio (for a price).
- Big database of malicious IPs: while these databases work best with fresh data, the company still has one of the largest ones to look for flagged IP addresses.
- Graph visualization: fraud managers who like to explore customer connections visually can do so with their data viz tool.
- Integration with other LexisNexis tools: ThreatMetrix can integrate with other tools such as LexisNexis Voice Biometrics or Emailage.
- Onsite integration: They offer the ability to send engineers on-site to support with your on-premise integration.
- Part of a large portfolio of products: because ThreatMetrix is part of the giant LexisNexis Risk Solutions, all the other tools are sold as extra.
- No free trial: the only way to see if ThreatMetrix works for your business is to sign a long contract with them.
- No built-in data enrichment: you need to purchase other solutions from the LexisNexis portfolio to get a 360 view of your users.
SEON Vs ThreatMetrix Features Comparison Table
|Email data enrichment||Yes||No, you need to purchase Emailage|
|Phone data enrichment||Yes||No|
|Find user social media||Yes, checks 35+ platforms||No|
|BIN for transaction||Yes||Yes|
|Behaviour tracking||Yes, via custom rules||Yes|
|User authentication||Via cookie and browser hash||Via ThreatMetrix SmartID|
|Machine learning suggestions||Yes||Yes|
|Industry preset rules||Yes||Yes|
Integration / deployment
|Custom API fields||Yes||Yes|
|Integration with other tools||Yes, via Zapier||Yes only via other LexisNexis products|
|Cost per month||Flexible tiered pricing based on API requests starting from €99.||N/A|
Where ThreatMetrix Wins Over SEON
- The ability to integrate on-premises is a clear reason to choose ThreatMetrix over SEON. LexisNexis will send engineers to your company so you can integrate their risk-prevention tool on-site.
- If you already use products from the LexisNexis family, you might also want to stick with ThreatMetrix, even if the integration isn’t included in your initial contract. The integration with other tools and products such as their big data solution could make sense.
Where SEON Wins Over ThreatMetrix
- The flexible integration of SEON is a clear win for smaller companies who need to test their risk management tools, don’t want to be locked into multi-year contracts, and want a fast agile deployment.
- SEON lets you onboard from the comfort of your own computer, and you get a free 30-day trial to see if it really works for you. The ability to run a Machine-Learning engine on 1 year worth of data can also help suggest risk rules that your team might have otherwise missed.
- The integrated data enrichment modules built into SEON for reverse email lookup, reverse phone lookup and reverse social media lookup help you build complete customer profiles from the get-go, without having to purchase extra products. This shows tremendous results for due diligence and KYC, cutting fraudulent signups by more than 90%.
SEON vs ThreatMetrix Conclusion
Based on features alone, it’s hard to differentiate between SEON and ThreatMetrix. Both providers offer great risk tech, neatly packaged into a user-friendly solution. However, we are aware of many former users are now switching to SEON because:
- You want flexibility, test it with a free trial, and get access to fresh alternative user data such as social media profiles.
- You already use other LexisNexis products. You need graph visualisation or are already locked into the LexisNexis ecosystem. For enterprise clients who need on-premise fraud prevention, it’s a sure choice.