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Compare SEON vs Signifyd

This article will breakdown the features of Signifyd, offer insight into their product stack and how it compares to SEON. We hope it can help you make the best decision for your business.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.

About Signifyd

Founded in 2011 by two former PayPal employees Rajesh Ramanand and Michael Liberty, Signifyd provides enterprise-grade fraud technology solutions with a heightened focus on ecommerce stores. 

The company was launched through the idea that “fraud and chargeback protection should enable retailers to deliver friction-free, personalized and smart shopping experiences to customers”. 

Now, the San Jose-based fintech company works with over 10,000 businesses globally in the fight against fraud including Samsung, Philips, and Omega.

Signifyd Key products

  • The product stack breaks down into three components: Revenue Protection, Abuse Protection and Payments Optimization delivered through the Commerce Protection Platform.
  • Revenue and Abuse Protection elements use big data, machine learning and their own manual review process to provide safety for merchants through their own chargeback guarantee model.
  • The Payments Optimization module is a PSD2 compliant solution that helps authenticate transactions and adds minimal friction to the customer’s journey.

Pros of Signifyd
  • Does the majority of heavy lifting and removes the need for a larger fraud team with its chargeback model, minimizing the need for human input. 
  • Specialized focus on enterprise ecommerce businesses.
  • Available integrations with Salesforce, Shopify, and Magento.

Cons of Signifyd
  • Conflict of interest with the chargeback guarantee as it is in the platform providers’ interests to minimize losses and decline payments even if there is only low risk. 
  • No real-time social media lookup tool for emerging markets and lower margined companies can be damaging as it helps reveal more about a given customer and support your decision making.
Compare SEON’s solution to Signifyd

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SEON Vs Signifyd Features Comparison Table


SEON Sense


Data aggregation

IP AnalysisYesYes
Email data enrichment YesYes
Phone data enrichmentYesYes
Find user social mediaYes, checks 50+ platformsNo
Device FingerprintingYesYes
BIN for transactionYesYes
Behaviour trackingYes, via custom rulesNo
User authenticationVia cookie and browser hashYes

Risk analysis

Custom rulesYesNo
Machine learning suggestionsYesNo
Industry preset rulesYesYes
Risk scoreYesNo

Integration / deployment

API callsYesNo
Modular APIsYesNo
Custom API fieldsYesNo
Chrome extensionYes No
Manual queryYesNo
Graph visualizationNoNo
Team managementYesYes
Integration with other toolsYes, via ZapierYes via Shopify, Magento and Salesforce


Chargeback guaranteeNoYes
Free integrationYesYes
Free supportYesSee website
Free trialYesSee website
Cost per monthFlexible tiered pricing based on API requests starting from £299.See website

Where SEON Wins Over Signifyd

  • With our real-time data enrichment social look up, device fingerprinting and digital footprint analysis you can create full customer profiles to help boost your revenue and accept more transactions.

Where Signifyd Wins Over SEON

  • Their focus on enterprise eCommerce businesses has led to a direct focus on automation, a competitive advantage if your business handles masses of transactions.

G2 Comparison

seon vs signifyd

SEON vs Signifyd Conclusion

Choose SEON if
  • You are looking to accept more transactions through a more detailed understanding of your customer, require more flexibility with your product and are looking for a solution that will work seamlessly with your fraud team.
Choose Signifyd if
  • You are a large eCommerce retailer looking for a partner that will automate your fraud and payment systems through a reputable product within the sector.   

Further Reading

Learn more about:

Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection with Machine Learning & AI | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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