Top 10 Data Enrichment Tools

SEON offers solid fraud prevention based on four data enrichment modules, which you can enable to suit your needs. There is an IP address data enrichment tool, a reverse phone lookup tool, and a reverse email lookup tool, plus a way to learn more about credit cards based on a Bank Identification Number (BIN). 

Here are some of the questions you will be able to answer using these data enrichment tools:

• IP analysis: Is the user connecting using a VPN, Tor, or a suspicious proxy? Is their IP geolocation near their shipping or residential address?
• Email analysis: Does the email address exist? Is it linked to any social media profiles? How easy was it to create it?
• Phone analysis: Is the phone number real? Does it point to suspicious geolocation? Is it from an eSIM or virtual SIM card?
• BIN lookup: Does the issuing bank match the customer’s address? Is the type of card suspicious?

All the results come in clear, human-readable terms and are considered when calculating a risk score. The scoring engine itself gives you complete control over your decision to allow or block a certain user action, with both factors and results fully customizable. 

Best of all, SEON is one of the few fraud prevention solutions that come with a free 14-day trial (extendable to 30 days) and transparent pricing, so you can get a clear idea of your return on investment (ROI) before you deploy it.

SEON Pricing

• Starts at $599. Free version available with limited API calls.

Choose SEON If

• You want to harness the power of data enrichment for fraud prevention and customer segmentation.

Experian is one of the most renowned credit scoring companies in the UK, but it also offers worldwide data enrichment services focusing on completing customer records. This can be useful if you need to meet Know Your Customer (KYC) verification and anti-money laundering (AML) requirements. 

The data enrichment services start by validating contact data from names, email addresses, residential addresses, or phone numbers. The data is then cleaned and enriched to gain a deeper understanding of the customer with up to 900 additional data elements.

Experian’s data enrichment is available as a free trial, but it can be confusing to know exactly which product to choose. There is a data quality platform and integration with Salesforce, Magento, Microsoft, and Oracle, among others, but there is no clear answer as to how it fits into other products such as business credit reports, targeted marketing, or debt collection – all other services that Experian offers. 

Experian Pricing

• Unavailable online.

Choose Experian If

• You are interested in enriching your customer records. Alternatively, consider Pipl or Spokeo.

Clearbit is the marketing data platform used by Intercom, Asana, and Hubspot, among others. Its use case runs the gamut from targeting B2B audiences to streamlining operations and personalizing customer journeys.

Clearbit’s unique take? All the data enrichment is performed in-house and not outsourced to other data providers. Clearbit scans over 250 sources, including websites, public records, legal filings, and social media networks. Each data source is scored, and the ones with the higher trust level are given more weight. 

Last but not least, the data is updated in real-time, so you can be certain that stale databases don’t skew your results. 

Clearbit Pricing 

• The pricing is unavailable online, but Clearbit explains there are tailor-made plans based on volume and add-ons.

Choose Clearbit If

• You are looking to supercharge your marketing efforts and sales leads.

Another familiar name that offers data enrichment is Crunchbase. The world’s most popular database for startups, funding rounds, and investors doubles as prospecting software to help you find and close the right deals. 

Crunchbase Enterprise lets you access all the business data of a company right in your CRM via a simple API connection or bulk CSV export. 

You can then use it to your advantage, whether it’s to personalize communications, discover recommended prospects based on your needs, or perform market research.

Crunchbase Enterprise Pricing 

• There is a free plan with limited access to companies’ information; a Starter plan ($29 per month per user), which allows tracking and monitoring; a Pro plan ($49 per user per month), which unlocks all the prospecting and sales intelligence tools; and a custom Enterprise plan that you have to speak to the team about.

Choose Crunchbase If

• You need detailed information on startups and scaleups – be it as a B2B service provider or as a competitor.

Over 5,000 companies rely on MaxMind’s GeoIP data to enrich data about their website visitors. It can be useful for fraud prevention but also to show relevant content and ads, to get more precise analytics, and to enforce digital rights (copyright and similar issues). 

Businesses can learn about their users’ connection speeds and ISPs, and there is also a dedicated fraud prevention solution for ecommerce, called minFraud. 

This is in addition to the other six services MaxMind offers, which include commercial licensing, precision web services, and anonymous IP databases. 

MaxMind Pricing 

• Aside from the free GeoLite2 service, you can buy MaxMind services via pay-per-query pricing. minFraud Score costs $0.005 per query. minFraud Insights costs $0.015 per query. minFraud Factors costs $0.02 per query.

Choose MaxMind If

• You want to find out as much as possible about your website’s visitors without asking them.

Similar to Crunchbase, ZoomInfo is a B2B intelligence and contact data enrichment tool spawned from a directory. The unique selling point is that ZoomInfo (formerly DiscoveryOrg, which it acquired in 2019) works for sales, marketing, and even recruiting. 

The company is currently used by some of the biggest corporate names such as Google, Amazon, and Zoom Video (which has nothing to do with ZoomInfo otherwise). 

How it fares for smaller businesses is less clear, but you can use ZoomInfo to verify company and profile data, all accessible in a few clicks or via Salesforce integration.

If you want to see if ZoomInfo makes sense for you, there is a trial to get you started.

ZoomInfo Pricing 

• Available upon request. However, there is a free trial, which you need to contact ZoomInfo to start.

Choose ZoomInfo If

• You’re an enterprise looking to grow with human-verified prospecting of B2B databases.

Sometimes you want to learn about people and businesses. With BuiltWith, it’s all about discovering technology. As the name suggests, this database and online service allow you to see what more than 673 million websites were built with. 

That includes CMS, CDN, software, and competitor comparison. You also get contact names, emails, and titles (within General Data Protection Regulation restrictions), usage alerts, and predictive leads. 

BuiltWith is also a go-to solution for market research and technology statistics. All the data is available via a plug-in extension, API calls, and a whole host of third-party integrations. It’s not cheap, though, starting at $295 monthly for the Basic plan.

BuiltWith Pricing 

• There is a free version for individual manual searches. The Basic plan, which includes two technologies, two keywords, and two retail reports, starts at $295 per month. It’s $495 per month for the Pro plan, with unlimited features for one seat. The Team plan offers unlimited seats for $995 per month.

Choose BuiltWith If

• You are looking for inspiration or to identify the tech powering a website.

What do you do if you have an email address but aren’t sure if it’s valid or not? Well, you could try sending a message and waiting for an answer, or you could use a service like Snov.io to enrich the data and validate the address for you. 

This is exactly why the service is so popular with marketers who need to check hundreds – if not thousands – of email addresses in one go. Snov.io supports CSV, XLX, and Google Sheets for bulk upload, and there is an API version to integrate the tool directly with your own business tech stack.

Snov.io Pricing

• Pricing: You pay in Snov.io credits, with 150 automatically added to your balance monthly for free. Paid plans include Starter ($30 for 1,000 credits), Pro ($75-$554 per month), which adds email A/B testing and team permissions control, and a managed outreach service that costs $2,999 monthly.

Choose Snov.io if

• All you need to enrich is email address data to check if addresses are valid or not.

We’ve had mixed results when testing Spytox, but you can’t really complain when this online tool is both fast and free. Simply enter a name, email address, or phone number, and Spytox will let you perform a quick open-source search for relevant information.

The company claims to be able to check the records of 275 million people nationwide and to answer three million daily searches. How often these searches return relevant results remains to be seen, but it’s worth adding Spytox to your data enrichment arsenal – especially for the odd ad hoc search.

Spytox Pricing:

• It’s completely free to use.

Choose Spytox If

• You need to enrich data based on a single phone number, name, or email address.

One of the biggest challenges of profiling users based on their email addresses is learning how old those addresses are. There are a number of ways to do it, but a tried-and-tested method relies on data breaches, where you check if the email address has been leaked as part of a previous breach. If it has, it’s actually a good sign, as it means the address wasn’t just created for the purpose of defrauding you.

This is what makes Have I Been Pwned such a neat data enrichment tool for guessing how old email addresses or phone numbers are. It’s free to use manually on the website, but you can also connect to its API for $3.5 per month. 

Have I Been Pwnd Pricing

• It’s free to use manually on the website. You can purchase access to its API for $3.5 per month. There is a rate limit that you can lift by paying more.

Choose Have I Been Pwnd If

• You want to enrich email or phone data to get an idea of how trustworthy a user is.