AUSTIN, Texas, April 29, 2025 – SEON, a leader in digital fraud prevention and compliance,
today announced Tecovas, the world’s fastest-growing Western brand, has adopted SEON’s
technology to strengthen security and streamline fraud detection across its retail and e-
commerce operations.
Recognizing the increasing importance of protecting both online and in-store transactions,
Tecovas took a proactive approach to preventing fraudulent charges, particularly chargebacks.
To maintain a seamless shopping experience and improve operational efficiency, the company
sought a smarter, more automated approach to fraud prevention.
Tecovas implemented SEON alongside Shopify’s built-in fraud detection to strengthen fraud
prevention without disrupting operations. SEON’s AI-driven technology enables Tecovas to
reduce manual review times and improve detection accuracy while decreasing false positives
and negatives, creating a smoother and more secure shopping experience.
“We’re excited to partner with SEON and leverage their expertise to take our fraud prevention
efforts to the next level,” said Michael Draper, Vice President, Engineering, Tecovas. “SEON’s
proactive approach aligns with our goal of ensuring a seamless and secure experience for ourcustomers, whether they’re shopping online or in-store.”
“Innovative retailers like Tecovas choose SEON because of our expertise, cutting-edge
technology and commitment to delivering industry-leading service,” said Matt DeLauro,
President, GTM, SEON. “We work closely with our customers to ensure they not only stop fraud
more effectively, but also maintain an optimal customer experience. We’re excited to support
Tecovas as they continue to grow and redefine modern Western retail.”
