Comparison

Kount Competitors & Alternatives

Five Kount Alternatives

Far from when Kount released its first anti-fraud product in 2006, today there are several contenders available that might be worth your time.

Let us take a look at six of the most prominent.

SEON

Founded in 2015, SEON is the brainchild of Tamas Kadar and Bence Jendruszak, who developed the anti-fraud platform when they started looking for such a solution to cover the needs of their existing business – and realized there was nothing out there that perfectly addressed their fraud challenges and use case requirements..

They decided to themselves create the anti-fraud solution they were looking for. Today, SEON has 5000+ customers and offices in London, Budapest, Jakarta, and Austin, Texas.

SEON’s fraud prevention methodology includes a reverse email and phone lookup module, available for manual use via a browser extension or API calls, and for automation within the fraud prevention platform. This feature enriches data, improving accuracy and reducing churn by leveraging commonly provided information, such as email and phone numbers, to assess risk using non-private, publicly available data from over 90 online platforms.The platform combines this with IP and behavioral analysis, strong fingerprinting, and velocity checks for advanced fraud detection. SEON also includes a client screening software to check PEP, sanctions, and crime watchlists. Additionally, its blackbox and whitebox machine learning uses historical data to optimize rulesets for each company, with industry presets available to get started quickly.

Read our reviews here

See How SEON Helps You Grow

See our real-time fraud prevention solution in action, boasting unique digital footprinting, granular reporting, custom risk rules and machine learning.

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Sift

Sift, a Y Combinator alum founded in 2011, offers a unified fraud prevention platform called the Digital Trust & Safety Suite, used by clients like Instacart and Wayfair.

Its core tools—Payment Protection, Content Integrity, Account Defense, Passwordless Authentication, and Dispute Management—tackle issues like chargebacks, ATO, and promo abuse. While praised for real-time analysis and ease of use, integration with legacy systems can be a challenge.

ThreatMetrix (LexisNexis)

Now part of LexisNexis Risk Solutions, ThreatMetrix is a well-established fraud prevention platform with 6,000+ global deployments. It focuses on digital identity verification and transaction authentication across sectors like igaming, fintech, ecommerce, and government.

Key features include behavior analytics and whitebox machine learning, with strong recognition of returning users. While it integrates smoothly within the LexisNexis ecosystem, it may face challenges with third-party tools and lacks built-in data enrichment or a free trial.

Emailage (LexisNexis)

Founded in 2012 and acquired by LexisNexis in 2020, Emailage focuses on fraud prevention through email-based risk assessment. Now part of the LexisNexis Risk Solutions Network, it uses machine learning and a global fraud data pool to score email addresses and block high-risk transactions.

Its strength lies in vast email intelligence and seamless integration, but it relies on non-live data and is limited to email-based signals, unlike competitors that include broader identifiers.

Nethone

Founded in 2016 in Poland, Nethone uses machine learning and deep user profiling to prevent fraud, backed by its Profiler tool that captures 5,000+ session attributes.

Its Know Your Users™ technology focuses on ATO prevention, chargeback prediction, and behavioral analysis. Nethone is praised for transparency, fast integration, and API support, though it lacks built-in data enrichment and broader risk scoring tools.

What Does Kount Offer?

Kount, an Equifax company with over 15 years of experience, protects more than 15,000 global brands using its Identity Trust Network.. Its flagship solution, Kount Command, employs AI with both supervised and unsupervised machine learning to reduce chargebacks, prevent various fraud types like BOPIS and gift card fraud, and enhance customer experiences.Kount offers one-on-one training and 24/7 support.

How to Choose a Kount Alternative

Consider your needs, then see which product(s) address them. The best Kount alternative entirely depends on your specific use cases and industry. he product breakdowns we have presented should provide enough information to start with.

We suggested getting a demo of any product you are close to deciding on. It is important to try before you make a commitment – especially when it is so vital to your operations.

FAQ

Are there cheaper alternatives to Kount?

It depends – it always does. This is because different vendors tend to price their products in different ways, with some available as standalone modules that integrate to your existing stack, others expecting you to purchase the entire suite – while, from there, there are different payment models to take into account, too (e.g. micro fees or chargeback guarantee).

Where can I learn more about Kount?

Find out more about Kount on its official website. Don’t forget to read our comparison between Kount and SEON, as well as some product reviews on the web.