Best Kount Alternatives
| Company | Core Features | Notable Clients | Summary |
| SEON |
| Air France, Kindred | Frictionless, in-depth customer profiling and flexible rules with ML insights, AML module, and free plan available |
| Sift |
| Hello Fresh, Zoosk | Single solution product to cover all AML concerns |
| ThreatMetrix (LexisNexis) |
| TD Bank, GoPro | On-premise or cloud-based FI risk management |
| Emailage (LexisNexis) |
| OFX, Gol Airlines | Email intelligence with machine learning to inform risk |
| Nethone |
| Booksy, Bitcan | Strong user profiling in fraud prevention |
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What Does Kount Offer?
Kount, an Equifax company with over 15 years of experience, protects more than 15,000 global brands using its Identity Trust Network, which handles 32 billion interactions annually. Its flagship solution, Kount Command, employs AI with both supervised and unsupervised machine learning to reduce chargebacks, prevent various fraud types like BOPIS and gift card fraud, and enhance customer experiences. While Kount offers one-on-one training and 24/7 support, the support is available only in English.
At the time of writing, Kount’s suite of products includes:
- Kount Command – a digital fraud prevention tool
- Kount Control – focused on adaptive authentication and MFA
- Kount Central – anti-fraud solution for payment providers
- a dispute and chargeback management tool
Why Look for a Kount Alternative?
Although Kount is a solid, established solution, there are several reasons why a Kount user might seek an alternative.
When asked about any negatives to this vendor, customers have mentioned transaction loading times occasionally being slower than desired, as well as some Shopify restock bugs. Among existing users’ wishlists, we find more customization and better integrations – so, for such users, it might be worth checking out the competition.
In terms of the underlying technology, one concern is that because its vast Identity Trust Network database has been in use for over 13 years and is not live, some of the data will have become stale, and giving it as much weight as more recent (or, even better, live) data might not be ideal.
The lack of AML features could also be concerning if you need to remain compliant and want to avoid looking at an extra solution.
Finally, one might simply want to see what innovation has found its way onto the market in recent years, and whether it’s easier to use and customize – and perhaps more efficient – than their current solution.
Five Kount Alternatives
Far from when Kount released its first anti-fraud product in 2006, today there are several contenders available that might be worth your time.
Let us take a look at six of the most prominent.
SEON
Features & Use Cases
Founded in 2015, SEON is the brainchild of Tamas Kadar and Bence Jendruszak, who developed the anti-fraud platform when they started looking for such a solution to cover the needs of their old startup – and realized there was nothing out there that fit their requirements.
So, they decided to themselves create the anti-fraud solution they were looking for. Today, SEON has offices in London, Budapest, Jakarta, and Austin, Texas, recently completing an impressive series B investment round that raised $94 million.
SEON’s fraud prevention methodology includes a reverse email and phone lookup module, available for manual use via a browser extension or API calls, and for automation within the fraud prevention platform. This feature enriches data, improving accuracy and reducing churn by leveraging commonly provided information, such as email and phone numbers, to assess risk using non-private, publicly available data from over 90 online platforms.
The platform combines this with IP and behavioral analysis, strong fingerprinting, and velocity checks for advanced fraud detection. SEON also includes a client screening software to check PEP, sanctions, and crime watchlists. Additionally, its whitebox machine learning uses historical data to optimize rulesets for each company, with industry presets available to get started quickly.
Sift
Features & Use Cases
One of the startups to have come out of the renowned Y Combinator, Sift was established in 2011 with the promise to “end digital fraud”, to use their own words. Sift’s list of clients includes Instacard, Hello Fresh and Wayfair. Certainly, being based in the US has helped this company land some impressive contracts. But what about the technology?
Digital Trust & Safety Suite is the name of the integrated anti-fraud solution on offer, promising to prevent loss and streamline operations.
Sift’s solution stack includes five key products: Payment Protection, Content Integrity, Account Defense, Passwordless Authentication, and Dispute Management. Together, these address common issues like chargebacks, promo abuse, fake accounts, ToC violations, and account takeover (ATO) fraud.
While the user-friendly monitoring console and real-time analysis in Payment Protection receive praise, Sift’s standalone tools can face integration challenges with legacy systems and competitor products, potentially complicating scaling efforts.
ThreatMetrix (LexisNexis)
Features & Use Cases
Now owned by LexisNexis Risk Solutions, part of the RELX Group, following its February 2018 acquisition, ThreatMetrix remains a strong, recognizable brand name in the fraud fighting industry. It boasts over 6,000 deployments around the world and advanced technology, and its main mission is authenticating digital personas and online transactions.
ThreatMetrix, now part of LexisNexis Risk Solutions, serves industries like igaming, alternative payments, ecommerce, and financial services, with specialized products for healthcare, insurance, and government. It offers a full anti-fraud solution for user identification and transaction authentication, boasting whitebox machine learning models and behavior analytics. ThreatMetrix promises ease of use, recognizing up to 95% of returning customers for seamless transactions. However, while it integrates well with other LexisNexis products, it struggles with third-party solutions and lacks built-in data enrichment or a free trial, which may hinder adoption.
Emailage (LexisNexis)
Features & Use Cases
Founded in 2012 and eventually acquired by LexisNexis in February of 2020, Emailage has made a name for itself in the fraud fighting arena with a solution that uses shoppers’ email addresses to create profiles and block high-risk transactions. Today, it’s part of the LexisNexis Risk Solutions Network, with all the pros and cons that come from this type of arrangement.
Emailage is a reverse email lookup and data enrichment tool that promises to keep fraudsters at bay via email, IP and behavior analysis.
Emailage leverages machine learning, risk scoring, industry presets, and custom rules to assess shopper emails and prevent fraud. Integrated with LexisNexis’s Risk Solutions Network, it taps into a vast database of fraud signals and crowdsourced data from over 150 countries, helping identify repeat fraudsters. With 5.9 billion digital identifiers and 82,200 daily fraud events, it offers friction-free fraud detection based on email. However, it relies on non-live data, which can become outdated, and focuses solely on email rather than incorporating other key identifiers like phone numbers, IP addresses, or fingerprinting, as competitors do.
Nethone
Features & Use Cases
Since 2016, when it was founded in Warsaw, Poland, Nethone has been making a name for itself as a business analysis and machine-learning-powered fraud prevention company. In the summer of 2021, they raised $6.7 million in a series A funding round.
Nethone battles fraud with Profiler, a module that gathers more than 5,000 attributes for each user session: information about the user’s device, network, location, behavior, keystrokes, etc.
Nethone’s powerful fingerprinting technology underpins its Know Your Users™ profiling, promising accurate user profiles, risk scores, and predictions for chargebacks and friendly fraud by analyzing data links. It also claims to prevent over 95.3% of account takeover attempts. Though less popular than competitors, Nethone receives good reviews for its machine learning engine’s transparency, fast integration, and API plugins. However, it lacks data enrichment and risk score features, which may be a drawback for some users.
How to Choose a Kount Alternative
The short answer is: Consider your needs, then see which product(s) address them. The best Kount alternative entirely depends on what would work for you.
There is no point signing up for a solution that is industry-leading at something that is not among your anti-fraud priorities. Hopefully, the product breakdowns we’ve presented above have given you enough information to start with.
One piece of advice we will impart, however, is to try to get a demo of any product you are close to deciding on. It is important to try before you make a commitment – especially when it is so vital to your operations.
FAQ
It depends – it always does. This is because different vendors tend to price their products in different ways, with some available as standalone modules that integrate to your existing stack, others expecting you to purchase the entire suite – while, from there, there are different payment models to take into account, too (e.g. micro fees or chargeback guarantee).
Find out more about Kount on its official website. Don’t forget to read our comparison between Kount and SEON, as well as some product reviews on the web.
Further Reading
Learn more about:
Sift Alternatives | Feedzai Competitors | Threatmetrix Alternatives | Emailage Competitors
Try our free tools:
Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup
