Compare SEON vs Kount

About Kount

Kount is a digital fraud prevention firm focused on enterprise businesses globally, boasting a 15,000+ client base as well as over 30 technology patents. The company is currently in use by a number of prominent online retailers.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q3 2023. Please feel free to contact us to request an update/correction.

Kount Key Features

  • Kount 360 is the company’s flagship fraud prevention product, designed to reduce payment risk by leveraging the power of AI. 
  • Command is the firm’s flagship product that provides an end-to-end solution for online businesses that deal with card not present (CNP) transactions. 
  • Central is a four-staged solution focused on credit card payments, typically tailored to payment service providers and their merchant portfolio. 
  • Control focuses on protecting logins, accounts, and databases from malicious account takeover. 
  • There is also a chargeback management platform, designed to manage disputes and return fraud. 
  • A device module lets you collect data from users’ software and hardware.
  • Finally, you can connect Kount with third-party platforms such as WooCommerce, Magento and Shopify.

Pros of Kount
  • Chargeback management: The company offers a number of ways to tackle chargebacks, from fraud prevention and identity verification to a full platform for case management.
  • Specialized ecommerce focus: With a partner list that includes brands including New Balance, US Polo ASSN and Staples, Kount has developed its core products to ensure enterprise merchants are able to automate processes and remove risk with minimum input.
  • Automated + customizable rules: Easily set up rules that align with your businesses needs to cut down manual reviews and auto release orders that show no signs of risk.

Cons of Kount
  • Static data: While the company holds masses of data that can be used to halt fraudsters thanks to its Equifax partnership, it is important to factor that data can quickly become stale or out of date.
  • Limited due diligence features: While you can use Kount to confirm identities, there are no options to check PEP or sanction lists for AML, for instance.
  • Opaque pricing: Hard to know exactly how much Kount will end up costing you unless you go through numerous sales calls for a quote.
Compare SEON with Kount for Yourself

SEON’s advanced APIs and device fingerprinting provide fast, scalable fraud prevention solutions, no matter the size or ambition of your organization.

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SEON Vs Kount Features Comparison Table




Data aggregation
IP AnalysisYesYes
Email data enrichment YesYes via Kount Identity Trust Global Network
Phone data enrichmentYesNo
Find user social mediaYes, checks 90+ platformsNo
Device FingerprintingYesYes
BIN for transactionYesYes
Behaviour trackingYes, via custom rulesYes
User authenticationVia cookie and browser hashVia Kount with 3DS2
Risk analysis
Custom rulesYesYes
Machine learning suggestionsYesYes
Industry preset rulesYesYes
Risk scoreYesYes via Omniscore
Integration / deployment
API callsYesYes
Modular APIsYesNo
Custom API fieldsYesYes
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoNo
Team managementYesYes
Integration with other toolsYes, via ZapierYes
Chargeback guaranteeNoYes
Free integrationYesNo
Free supportYesYes
Free trialYesNo
Cost per monthFree plan available, with paid plans starting at $599 per month. For Premium Support, speak with an expert for a bespoke solution.N/A

Where SEON Wins Over Kount

  • SEON enriches data by also checking more than 90 social media accounts in real-time to create a fuller digital footprint of a user. This enables you to make a more informed risk assessment decision.
  • A more modern UX design which makes for an easy to use, intuitive platform.
  • Real-time data enrichment beats stale data as it provides a direct overview of the given customer’s social footprint, all in real-time.

SEON vs Kount Conclusion

Choose SEON if
  • You need an agile and flexible fraud prevention solution that includes regulatory compliance features – tailored to a wide range and industries and with transparent pricing.
Choose Kount if
  • You are an enterprise brand with a heavy offline retail footprint as well as an online presence. Their chargeback guarantee offers a safety net for larger retailers who deal with huge amounts of returns, whether friendly fraud or with malicious intent.
See How SEON Helps You Grow

See our real-time fraud prevention solution in action, boasting unique digital footprinting, granular reporting, custom risk rules and machine learning.

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Further Reading

Learn more about:

Browser Fingerprinting | Digital FootprintingDevice Fingerprinting | Fraud Detection API | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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