Alternatives & Competitors aims to provide an end-to-end fraud management solution and customer verification to businesses requiring clear insights for teammates ranging from C-suite to security.

Is the most budget-friendly and effective solution to your needs? Let’s investigate a few alternatives to to help you choose the right tool to leverage against your pain points.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q3 2023. Please feel free to contact us to request an update/correction.

Best Alternatives

CompanyCore FeaturesNotable ClientsSummary
  • digital footprint analysis
  • Explainable, whitebox AI
  • industry presets + customizable rules
  • email, IP + phone data enrichment analysis
  • advanced device fingerprinting
  • AML screening
Revolut, Air France, KindredUnique in-depth customer profiling and flexible rules, AML checks and free plan
  • chargeback guarantee
  • IP, email + phone analysis
  • big data analysis
  • blackbox AI transaction monitoring
  • identity and address verification
Toys R Us, Hot Topic, Wish.comChargeback prevention and customer authentication
  • custom rules
  • MFA available
  • chargeback guarantee
  • 32bn user interactions per year
  • database policy & practice advice
New Balance, Staples, Wyze LabsStrong and secure end-to-end fraud platform
  • in-house manual review team
  • chargeback protection
  • ecommerce platform integrations
  • automatic decisions based on scoring engine
  • strategy/consulting suggestions
Motorola, ASUS, Under ArmourChargeback protection with analyst support and risk strategy advice
  • IP, email + phone analysis
  • device fingerprinting
  • identity and address verification
  • OTPs
  • biometric authentication
Doordash, Hello Fresh, ZooskSingle solution product to cover all AML concerns
  • transparent 2FA
  • skip tracing database options for different needs
  • flexible ID verification
  • consultancy service
Upwork, Nike, Western UnionMultiple ID verification methods, plus fraud prevention

What Does Offer?

The New York-based company offers two key solutions, called Application AI and Transaction AI. It also has what it calls Identity Services, which include IP verification and social media intelligence.  

Regardless of which of these modules you are using,’s suite draws on large pools of data in order to provide a risk score for each customer journey on your site. A benefit is that you can integrate its products with other solutions via the company’s AppStore. It includes integrations with Signifyd, InAuth, and more.

Aside from its software stack, also has a broad range of partner apps accessible via its own app store. This includes layered customer verification tools like ID verification, step-up authentication, MFA, AML checks and social media lookup tools.

The vendor is known for the versatility it provides when integrated into a company’s infrastructure, as well as the ease it offers its users – regardless of their software experience level – thanks to its ready-to-use, all-in-one solution. The official website promises that you can go live in under 30 days.

Fight Fraud From Onboarding To Checkout

SEON’s real-time data lookups guarantee that customer information is always the most relevant for risk scoring and manual reviews.

Ask an Expert

Why Look for a Alternative? has some limitations which might be a dealbreaker to particular customers.’s range of partners on its app store might be diverse, but integrating tools from outside of its partner network could pose a much more difficult task.

The product is also hindered by the fact that it is difficult to add customized rule sets to the software: it actually requires communicating with’s developers in order to make this happen. Furthermore, as its data isn’t collected in real-time, it might lack the accuracy needed to detect fraud before it occurs.

So what are the alternatives, if isn’t right for you?

Six Alternatives

Fortunately there are several similar options on the market that might fulfill the requirements you’re looking to meet. Below, we’ll go into some detail in terms of what they provide.


SEON provides email and phone data enrichment lookup tools that work with live data, so if the lack of live data is an issue for you when it comes to, this could be the right solution for you. With these tools, you can get a much more detailed picture of your customer’s previous digital footprint, including social media history, and their user behavior when accessing your site.

Using data points like a customer’s social media history, behavior, their device fingerprint and more, SEON provides a risk score for each customer. You can add additional friction to their customer experience if you decide their activity or past footprint is suspicious enough. Customers that aren’t suspicious can be given a nearly friction-free shopping experience, meaning that they’re less likely to abandon their shopping carts out of frustration.

The AML screening feature is also a powerful way to ensure compliance by checking relevant PEP lists, sanction lists, crime watchlists, and more. More importantly, it helps unify compliance and fraud detection, which saves time and effort when implementing a risk strategy. 

SEON works with the entire payment ecosystem, from onboarding to transaction, making it a particularly useful option for ecommerce sites looking to ban fraudsters before they can cause problems. It’s also both scalable and adjustable, which means that it potentially works well for businesses of any size, and can grow with them. Rule sets are also customizable, offering a greater degree of flexibility than competitors like


Signifyd helps merchants to spot risks by tracking merchant transactional and behavioral data. Their protection comes via three tools: revenue protection, abuse protection and payments optimization. They also make themselves particularly appealing to ecommerce sites by offering a chargeback guarantee model and automates risk detection processes using their blackbox machine learning AI.

This makes Signifyd a worthwhile choice for businesses dealing with a large volume of transactions. Payments optimization in particular also helps companies to authenticate customer transactions via identity and address verification, to make sure that they are made by a legitimate customer – not a fraudster. Users concerned about false positives may be reassured by the fact that Signifyd has a live response team.

For companies looking for a frictionless MFA authentication for customers, Signifyd might be a good option, especially as it’s only triggered when deemed necessary thanks to its strong customer authentication module.


Kount is a fraud prevention solution that draws on a particularly large database compiled over 13 years, coming from 15,000+ customers across 75+ industries, 200+ countries and 32 billion interactions every year. This makes it an enticing option for any company that’s looking for an extensive pre-existing blacklist, but perhaps isn’t so concerned with receiving live data.

The four main products in its suite are Kount Command, Kount Control, Kount Central, plus a chargeback and dispute management tool. Kount Control comes with an authentication option as well as account takeover protection – which may be of particular interest to businesses specifically looking to verify customers and prevent fraudulent transactions from stolen accounts.

As Kount provides a risk score to transactions, based on the data gleaned from its database, it’s useful to ecommerce sites that are looking to monitor and prevent fraud activity occurring during this stage of the customer journey. Based on its risk score (known as an Omniscore) Kount’s tool then either automatically blocks a user if the score is high enough, accepts the transaction, or allows its users to manually review the transaction attempt.

As with other providers that use databases of legacy data, Kount’s risk determinations are more likely to return false positives based on out-of-date data pools. For companies in particular verticals, for which false positives can represent significant dents in revenue, solutions with real-time lookups could be a more attractive option.


ClearSale is another option on the market that aims to prevent fraud during the transaction process itself. Known for its user-friendliness, ClearSale is a good option for customers who aren’t looking to become too involved in whether a transaction is accepted or rejected by the tool. It’s a globally recognized company focused on 160+ countries, and it deals primarily with card-not-present fraud and fraudulent chargebacks.

Its chargeback guarantee tool works as part of its Total Guarantee Protection option – because of its price, it might be more appealing to larger companies that are looking to handle vast quantities of transactions and potential chargebacks. However, ClearSale does offer some scalability, with two different packages for SMBs and enterprise businesses.

In order to combat false positives, ClearSale uses a combination of machine learning and manual review. However, it doesn’t offer complete transparency in how it makes a decision, which might be important to users wanting a more under-the-hood insights into why certain customers are deemed a fraud risk.


Sift provides a large stack of tools that make it a versatile option for companies looking to address a range of concerns. This includes their flagship offering of Payment Protection, Content Integrity, Account Defense, and Dispute Management. You might find these four systems enough to tackle common issues like chargebacks, promo abuse, fake accounts, ToC violations, transfer fraud, and account takeover.

Based on the above, it’s clear that this makes Sift a useful option for companies working in the iGaming industry and ecommerce sites, thanks to its ability to handle large numbers of transactions every day.

This also makes Sift a good option for companies that want to minimize the resources expended on manual reviews, preferring to have a blackbox AI handle everything instead. The flipside of this, however, is that by removing the human element entirely, Sift doesn’t have a team checking through to make sure that there are no false positives – which is where a whitebox AI can become useful. For companies operating with particular margins that want to keep these false positives to the bare minimum, and are willing to achieve that with a manual review team, there may be options that make more sense.


TruValidate is now part of the TransUnion suite, and was originally established as a solution for iGaming companies looking for fraud prevention and detection. As a component of the massive TransUnion umbrella of solutions, TruValidate is part of a portfolio that includes customer identity verification options, including document verification, bank and card analysis, device fingerprinting, knowledge-based authentication, and device intelligence and risk.

While it’s still a popular option in the iGaming industry, its identity verification tools means it’s becoming more so with ecommerce sites. It’s also easily stackable with any other TransUnion software, making it a good addition if you are planning on using any of their tools in tandem.

Drawing from a database of 117 million reports and two decades’ worth of information, it’s possible that some of TruValidate’s data is stale compared to that gathered by companies that use real-time data enrichment tools. Compared to other options on this list, TruValidate’s value might be skewed if you’re unwilling to invest in TransUnion and their partner applications. Purchasing the complete TransUnion package both represents an expensive option, and TruValidate itself might not play as nicely with other programs in your stack outside of the partner applications. For more versatility, some companies may prefer other options.

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Ask an Expert

How to Choose the Right Alternative sells itself as an all-in-one, easy-to-use fraud prevention solution. However, it might be worth looking into options with customizable rulesets or more stackable tools if these suit you better. It’s better to choose a tool which deals with the exact issues you’re looking to address, rather than paying for advanced features that your available resources can’t support. Therefore, with, consider whether you need all of the options that the company offers. Alternatives FAQ

What cheaper alternatives are there to

The most obvious point to consider here is that does not have a trial option. While does have flexible tiered pricing options, you might want to try out other tools on the market that offer a trial version first.

Where can I learn more about

If you’re still unsure about how compares with SEON, our SEON vs comparison guide can help you decide. You can also visit Capterra and G2 for additional customer reviews on and its competitors.

Learn more about:

Sift Alternatives | Kount Alternatives | Feedzai Competitors | Signifyd Competitors | Emailage Competitors

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