Comparison

ThreatMetrix Alternatives & Competitors

Six ThreatMetrix Alternatives

Here are six alternatives that overlap with the services offered by ThreatMetrix, reviewed. We’ve highlighted the areas where other products may deliver a different experience, good or bad.

SEON

SEON offers a comprehensive fraud solution built fully in-house, focused on providing instant real-time monitoring to a growing variety of industries. Primary features include:

Over 300+ digital and social signals
Complete data aggregation user profiling: IP, email, phone number modules, device fingerprinting, velocity checks, behavior tracking
ID Verification
AML Case Management
Automated chargeback management

Go live in as little as two days SEON’s product is industry-agnostic, helping companies of all types detect and prevent fraud with minimal friction. However, SEON also shines in instances where other sources of information are obscured or just nonexistent.The comprehensive solution checks for suspicious anomalies outside of these metrics, utilizing behavioral and nontraditional data. All these metrics are also customizable, helping cover a business’s customer due diligence while minimizing false positives.

These decisions are never opaque, as SEON’s platform provides granular, transparent fraud prevention and even includes a transparent whitebox and blackbox machine learning model.

Fully customizable to the needs and risk appetite of each business, SEON provides insightful data about potential customers while also stopping fraud before it happens.

Leverage Actionable AI Insights to Detect Fraud Immediately

SEON employs white-box models, allowing for immediate adaptation to your business needs and delivering clear and concise insights.

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TruValidate (Iovation)

TruValidate, formerly known as Iovation, was acquired by TransUnion in 2018. Originally focused on device fingerprinting for the iGaming industry, it offered shared fraud databases and specialized in identifying risky devices.

Now under TransUnion, TruValidate includes:

A device database of over 10 billion entries
Easy integration with TransUnion credit tools
Risk-based authentication and 2FA/MFA via device recognition

With decades in iGaming and global offices, TruValidate combines industry expertise with access to TransUnion’s 1 billion-user dataset. It’s praised for effective fraud prevention, solid support, and a user-friendly interface.

BioCatch

Founded in 2011 by former whitehat hacker Avi Turgeman, BioCatch is a behavioral biometrics fraud prevention platform used by major enterprises like Experian and Microsoft. With 60+ patents, it’s a pioneer in profiling user behavior—such as typing cadence and mouse movement—to detect fraud.

Its solutions focus on detecting bots, remote access tools, and account takeovers using passive biometric analysis. While highly effective for large enterprises and financial institutions, it comes at a premium price and offers limited KYC features.

Sift

Founded in 2011 in San Francisco, Sift serves enterprise clients like Airbnb and Doordash with its Digital Trust & Safety Suite, aimed at reducing fraud and chargebacks at scale.

Key features include passwordless authentication, content integrity monitoring, automated chargeback management, and ATO prevention—powered by blackbox machine learning. All tools are accessible through a unified platform.

Sift is designed for high-volume digital businesses looking to streamline fraud prevention with minimal friction. Reviews highlight strong functionality and solid support, even for smaller clients.

SHIELD

Founded in 2008 in Singapore, SHIELD has grown globally with offices in major tech hubs. Its clients include companies like MPL, Razer, TrueMoney, and OMNI—many of which rely heavily on mobile access.

SHIELD uses real-time, session-based machine learning to detect fraud as it happens, helping businesses prevent threats like payment fraud, promo abuse, account sharing, bot attacks, and more. Its continuous risk assessment makes it a strong fit for high-risk, high-volume sectors like gaming, fintech, and superapps.

Simility

Founded in 2014 by ex-Google employees and acquired by PayPal in 2018, Simility focuses on fraud prevention for financial services and online retailers like Jumia and Luisa Via Roma.Its Adaptive Decisioning Platform combines device fingerprinting with PayPal’s data to detect fraud, offering flexible, customizable tools and visual insights for enterprise clients. While powerful, its structured contracts and complexity may be less ideal for smaller businesses.

What Does ThreatMetrix Offer?

Originally founded by an Australian team in 2005, the digital authentication platform ThreatMetrix was first acquired by London-based datalytics firm Relx Group before finding its home as part of the LexisNexis Risk Solutions suite.

ThreatMetrix utilizes the LexisNexis database of over 78 billion instances of data to predict customer risk, and can also be integrated with other LexisNexis solutions. The primary offering of the program prevents transaction fraud and identity fraud, and includes on-premises support when setting up the infrastructure.

Best ThreatMetrix Alternatives

Company	Core Features	Notable Clients	Summary
SEON	• digital profiling • whitebox AI transaction monitoring • industry presets + customizable rules • complete data aggregation user profiling • advanced device fingerprinting	Revolut, Air France, Kindred	Unique, in-depth customer profiling and flexible rules
Truvalidate	• partner databank of 3 billion devices • 30 million reports of fraud and abuse • easily integrated with TransUnion software • 2FA/MFA via device recognition • proven history in iGaming	Intuit, CashStar, Aviva Insurance	Utilizes large partner database to offer fraud prevention with a per-transaction pricing model
BioCatch	• 2000-point Advanced Behavioral Analytics • can be integrated into wider security stack • tailored module to identify bank drop accounts • biometric fingerprinting pioneer and innovator • proven reputation with enterprise finance	Nuance, Experian, Microsoft	Profiles users based on behavioral biometrics and cognitive analysis
Sift	• Comprehensive shielding • specialized chargeback module • affordable long-term contracts • includes content integrity tool for community-focused models • blackbox AI	Airbnb, McDonald’s, Doordash	A full loss-prevention suite in a single portal, with various services, including chargeback management
SHIELD	• device fingerprinting • real-time profiling • persistent profile updates • user-friendly workflow • focus on gaming, apps, ridesharing	TrueMoney, Razer, MPL, OMNI	Specializes in superapps and app marketplaces
Simility	• extensive PayPal dataset • proprietary fraudster database • graph visualization to spot fraud patterns • chargeback protection module • proven in digital retail	Jumia, Luisa Via Roma	Adaptive Decisioning Platform, a “data-first approach”, offers visualizations of analysis and big-data backers

Conclusion

The landscape of anti-fraud software choices continues to grow and evolve, just as the malicious techniques of fraudsters do. There are options that can be tailored to fit every vertical, and it is often best to take advantage of such customization. In the case of ThreatMetrix, the customers best suited to use the fraud prevention suite will be companies who:

Are an enterprise-level corporation with a dedicated fraud team to maintain and use the software. Reviews published online suggest that the backend UI can offer a steep learning curve for those unfamiliar, with limited free support options. LexisNexis’ full security suite must be purchased separately, the cost of which will be easier shouldered by a large company.
Would like on-site support for both installation and execution. With the UI designed for the tech-savvy, in-person support for maintenance of the security tools can be contracted with LexisNexis – for a price.
Already have LexisNexis solutions in their security stack. Programs from within the company’s security suite integrate easily with each other, but programs from other vendors require a degree of technical tinkering.

On the path to a fraud-free world, it is in the best interest of both the overall corporate landscape and the individual company to choose the fraud-fighting software that is the absolute best for them.

The #1 Fraud Prevention Platform Loved by Fraud & Risk Teams

With more than 280+ reviews, SEON is the market leader and G2’s best fraud detection solution.

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ThreatMetrix Alternatives FAQ

What cheaper alternatives are there to ThreatMetrix?

As ThreatMetrix relies on a structured contract for pricing, it’s difficult to compare prices exactly. That said, multiple components of the LexisNexis suite have to be purchased and integrated in order to provide the most complete view of customers and potential fraudsters, and LexisNexis will generally suggest that a company purchase multiple components of their security suite simultaneously, making them a consistently expensive option. Other vendors tend to offer much or all of what ThreatMetrix does at a lower price point.

Where can I learn more about ThreatMetrix?

To learn more about ThreatMetrix, its official LexisNexis page has extensive descriptions of its range of products. As well as that, review sites like G2 and PeerSpot offer some insights, and we have a comprehensive comparison between SEON and ThreatMetrix.