Are High-Security Checks Worth It?

by Bence Jendruszak
Your fraud management system needs several key features to be truly efficient. Let’s see what they are.
Businesses of all sizes now have access to a plethora of fraud management solutions, which is why the market growth is so impressive. But it doesn’t mean they’re all equal. Some are legacy solutions that are costly and use antiquated tech. Others are more modern and agile but might try to sell you tools you don’t really need.
So in an effort to help you find the right tool to protect your business, here is what we believe are key features for a great fraud management solution.
SEON offers a complete set of fraud fighting tools that grow with your business that can be as granular and hands-on or set-and-forget as your risk appetite calls for.
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A fraud management system is an end-to-end software solution created to help companies and organizations to monitor, evaluate, prevent and mitigate fraud of all types.
A fraud management system can have a major impact on the overall performance of an organization, from automating decisions to detecting sophisticated fraud schemes.
Through the use of technologies like machine learning, you can reduce risk by quickly identifying patterns in data with minimal human input needed, all in real time.
Although manual reviews will remain necessary for certain orders, automated fraud management software can drastically cut the time spent and boost the efficiency of your team. Furthermore, it gives you a clear one-stop shop for your team to analyze orders.
It must be fluid across departments so you’ll need to be able to create multiple logins for your team, with various permission levels. Having a centralized GUI (graphical user interface) where you can control, manage and communicate ideas about how to fight fraud utilizing each department.
Depending on your business requirements, your fraud department might need a full end-to-end system or could work better with a multi-layered approach built up of differing products.
Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction. |
There are a range of solutions available with varying expertise and focuses to factor in when making a decision, along with other important variables such as integration, costs, and time. See below some other products on the market today.
SEON’s fraud management solution offers full user profiling with real-time data enrichment, phone and email analysis, device fingerprinting, and powerful machine learning rules that deliver accurate predictive risk scores. Deploy our prevention modules individually, or as a complete end-to-end risk management software.
Best of all, SEON is the only fraud management system that you can purchase via a true SaaS model. That includes a completely free version or monthly paid contracts that you can cancel anytime, with a sliding scale depending on your volume of API calls.
Ekata provides fraud prevention and identity verification products with graph and network visualization capabilities to help companies with handling masses amounts. Recently acquired by Mastercard, the company works with AliPay, Microsoft, Stripe, and Airbnb.
While Ekata is a good product to assist with manual reviews (especially thanks to its graph visualization tool), you will be relying on proprietary databases, which can lag behind the latest fraud trends and techniques.
Kount holds data of over 32 billion annual interactions across 250 countries, 75+ industries, 50+ payment processors, and card networks. The company focuses on supporting retail companies with both offline and online presence.
Kount is a fraud manager favorite when it comes to chargeback reduction. This is apparent in the company’s focus on ecommerce, with a partner list including New Balance and Staples, among others. Note that Kount doesn’t offer data enrichment based on phone numbers or social media presence. You do get email data enrichment via the Kount Identity Trust Global Network.
Signifyd provides an end-to-end fraud prevention platform with a 100% chargeback protection model in place to increase automation and remove fraud liability for the merchant. They also offer integrations available across Salesforce, Shopify, and Magento.
The chargeback guarantee model can be a double-edged sword. On one hand, you can be sure you’ll never have to pay for more chargeback admin fees, which can be costly and time-consuming to manage. However, certain fraud managers prefer having more control over false positives to manage chargebacks based on their risk appetite.
Initially making a name for itself as Iovation, TruValidate is a device-based fraud prevention and multi-factor consumer authentication solution acquired by TransUnion in 2018. The company has a database with over 10 billion unique devices and 117 million recorded instances of fraud and abuse.
The company also has a huge database of malicious IPs, which is useful if you want to automatically block repeat offenders. In terms of real-time data analysis, you will have to purchase an additional solution. It is worth noting that TruValidate first became known as fraud prevention created for the iGaming sector, and remains a great option for companies in that vertical.
A former Y Combinator accelerator beneficiary, Sift offers a complete Digital Trust & Safety suite utilizing blackbox machine learning to streamline operations to remove the pressure on human resources. The firm’s main industries are fintech, retail, food, and beverage.
Purchasing Sift is usually done via long-term contracts, and you can add extra products to complete your fraud management tech stack. The real-time data enrichment options are fairly robust – with the only notable exception being reverse social media lookups.
Feedzai offers both a complete platform as well as individual solutions to retail banks and other industries. Its main service scans transactions as fast as 3 milliseconds in real-time to spot potential fraudulent activities.
The company tends to focus heavily on the financial institution vertical, but its machine learning and AI-driven system have won praise from fraud managers at big enterprise companies.
SEON offers a fully modular fraud solution and the support of a team of experts always at hand to support your business growth.
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Founded in 2013, FraudHunt’s mission is to create a safe environment for online businesses, namely by detecting bots, triggering high-risk alerts, and fingerprinting devices for authentication.
Its main technology is centred around its Fingerprint ID, which is essentially device and browser fingerprinting. You can call its technology via API, and there is also an affordable $25/month option to access the dashboard and reporting features only.
It’s worth noting that the company has a specific focus on helping marketing companies, as reflected in its Google Analytics integration.
Launched as an identity verification solution in 2015, SumSub has grown into a KYC and IDV juggernaut. It also helps that the company offers compliance tools for KYC, AML – and even KYB, or Know Your Business.
The company, whose name stands for sum and substance, is also known for delivering great fraud management content online, so make sure to keep an eye on their latest industry insights whether you purchase their tools or not.
SAS, which stands for Statistical Analysis System, is a legacy fraud prevention software that has been going since 1984. It offers a wide range of data analytics products, which have been adopted by a number of traditional financial institutions to manage risk and reduce fraud.
There is a handful of SAS products worth noting for fraud management, namely SAS Continous Monitoring for Procurement Integrity, SAS Detection and Investigation, and SAS Identity 360.
It is worth noting that as an incumbent enterprise solution, SAS may appear dated in its UX and requires extensive human resources to manage.
Some businesses will need a full end-to-end fraud prevention solution. Others will only need certain modules to create multi-layered security that accomplishes the following:
The key point is that you needn’t reinvent the wheel. A good fraud management solution should give you plenty of flexibility on how it works with your business, which is why SEON offers:
Even deploying a full end-to-end solution is surprisingly quick with SEON, allowing you to start flagging risky users in record time.
Before you choose the fraud management system to keep your company, revenue and customers safe, make sure you have not just delved into the various products on offer but also thought in detail about your specific business needs, circumstances and limitations.
In many cases, fraud management vendors will provide demo sessions in which they talk you through their product as it corresponds to your individual needs, and there are also some free trials available.
Take your time when making the final decision. Hopefully, this article has provided a good starting point.
Any company trying to reduce fraud rates such as chargeback fees, account takeover, or fake identities can use a fraud management system. There are many ways to deploy these tools, and their features and pricing vary greatly from one provider to the next.
Fraud management systems automatically allow or block certain user actions. They calculate how risky a signup, login, or transaction is based on preset rules. Some fraud management systems also focus on providing risk management teams with more data to make better decisions.
Managing fraud efficiently means that less fraud goes through. A reduction in fraud means an increase in revenue and much more, from happier staff to a smoother customer experience.
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Learn more about:
Data Enrichment | Browser Fingerprinting | Device Fingerprinting | Fraud Detection API | Fraud Detection with Machine Learning & AI
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Bence Jendruszák is the Chief Operating Officer and co-founder of SEON. Thanks to his leadership, the company received the biggest Series A in Hungarian history in 2021. Bence is passionate about cybersecurity and its overlap with business success. You can find him leading webinars with industry leaders on topics such as iGaming fraud, identity proofing or machine learning (when he’s not brewing questionable coffee for his colleagues).
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