Compare SEON vs Trulioo

Compare SEON vs Trulioo

March 9, 2022

In the fraud prevention arena, Trulioo is a well-known global online identity verification service. For over a decade, businesses have used its services to authenticate and verify customers and users for a wide range of purposes.

But what exactly does Trulioo help with? And how does it stack up against SEON’s solutions? Could they work together? Today, we take a closer look. 

Disclaimer: All information in this article was gleaned from online research including user reviews. We have not manually tested all the tools. However, we ensured the information was correct as of spring 2022. Feel free to contact us to request an update/correction.

About Trulioo

Based in Canada and founded in 2011, Trulioo markets itself as a vendor with a holistic approach to identity verification and user authorization, as it covers a few different aspects of this process as well as promises to do so for customers around the world. 

In particular, according to the official website, Trulioo is able to verify over 5 billion people as well as 330 million businesses with accuracy, thanks to its GlobalGateway system. This is a digital identity network that connects to different databases and sources, as well as third-party verification services, to provide a wealth of information about an individual. 

Though it can also be useful in your fight against fraud, Trulioo primarily focuses on covering your anti-money laundering (AML), customer due diligence (CDD) and know your customer/business (KYC/KYB) needs.

This means that companies in sectors such as financial services, lending and fintech can fulfill their legal obligations easily as well as know who they’re transacting with, including approving new custom more quickly and with more confidence.

Key Solutions

  • Identity Verification: Verify customer identity in almost any country, including conducting enhanced due diligence.
  • Business Verification: Know-your-business checks to facilitate safer transactions between companies.
  • ID Document Verification: Intuitive face capture and automation for passports, national IDs, driver’s licenses, voter ID, etc.
  • AML Watchlist: Trawls through PEP lists, sanctions lists, law enforcement databases, etc.
Pros of Trulioo
  • Trulioo solutions can be combined or used in isolation.
  • Works in 190+ countries, accepting 4,200 types of documents and running facial biometrics.
  • Reliable legal compliance partner.
Cons of Trulioo
  • No social footprinting/online platform checks.
  • Could go further for KYB in smaller countries, per customer reviews.
  • Existing customers have voiced concerns over false positives.

SEON vs Trulioo Features Comparison Table

SEON Trulioo
Data aggregation
IP analysisYesYes
Email data enrichment YesNo
Phone data enrichmentYesNo
Find user social mediaYes, checks 35+ platformsNo
Device fingerprintingYesYes
Transaction BINYesNo
Behavior trackingYesNo
User authenticationYesYes
Risk analysis
Custom rulesYesNo
Machine learning suggestionsYesNo
Industry preset rulesYesNo
Risk scoreYesNo
ID verificationNoYes
Integration/deployment
API callsYesNo
Modular APIsYesNo
Custom API fieldsYesNo
GUIYesYes
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoNo
ReportingYesYes
Team managementYesYes
Integration with other toolsYesNo
Pricing 
Chargeback guaranteeNoNo
Free integrationYesYes
Free supportYesYes
Free trialYesYes
Cost per monthFlexible tiered pricing based on API requests starting from $99Tiered pricing system

Where Trulioo wins over SEON

  • Can help fulfill legal KYC, CDD and AML obligations.
  • Returns results from law enforcement and official databases.
  • Can be combined with SEON for biometric and document verification.

Where SEON wins over Trulioo

  • Comprehensive fraud prevention that includes digital footprints, device fingerprinting, velocity checks, BINs, etc. 
  • Frictionless email lookups allow for verification of anyone, anywhere, including the underbanked/unbanked.
  • Can be combined with Trulioo to add a digital fingerprinting dimension and strong fraud mitigation.
Choose SEON if
Your primary pain point is online fraud, you are looking to reduce KYC costs through pre-KYC checks, and/or false positives are a concern.
Choose Trulioo if
You need to implement CDD protocols, have AML and PEP mandates and/or want to check official documentation.

Further Reading

Learn more about:

Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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Author avatar
SEON Team


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