Compare SEON vs Token of Trust

Behind the scenes of online commerce, stakeholders of different persuasions are starting to recognize the need to verify the customers and users they are dealing with – not just to comply with legislation and certification requirements but also to prevent instances of fraud against them and their legitimate customers.

Different vendors approach this goal in different ways, and today we are comparing SEON and Token of Trust and their individual strategies to allow you to be more certain that a shopper is not a bad actor.

Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of spring 2022. Feel free to contact us to request an update/correction.

About Token of Trust

Token of Trust is a US-based company promising to help businesses verify their customers, prove their age and location-based eligibility, and ensure that a person is who they say they are.

From their Minnesota headquarters, this privately held startup verifies consumers from around the world, with official figures citing 130 countries. The company started off in 2015 and was marketing a fully patented solution by 2019. 

Token of Trust Consumer Reputation Reports combine results in easy-to-digest profiles for each user. These make use of data gathered and processed using 256 bit SSL encryption from government-issued IDs from around the world, video, selfies and biometrics, documents, and other sources. 

Moreover, this vendor allows for secure archival options for such information, compliant with GDPR and other privacy-first legislation from different locales. 

Key Products

• Government ID verification: Allows companies to verify the validity of, and read information on, customer identification cards, passports, driver’s licenses, etc.
• Electronic ID verification: Helps merchants assess user intentions for digital user onboarding, at checkout, etc. 
• Sanction and watchlist screening: This AML-focused solution promises quick results as it checks against list of individuals not allowed to trade in certain locales.
• Biometric selfie & liveliness: Using image and biometric technology to verify users for KYC. 
• Document verification: Helping organizations assess whether user-submitted documents of diverse types, such as diplomas, qualifications and certifications, are authentic.
• Social profile verification: Uses social signals to boost verification certainty.
• Address verification: Identifies whether a customer-provided address exists and matches their known details. 
• Age verification: For sectors where customer age is important, such as iGaming, age verification is key. 

SEON vs Token of Trust Features Comparison Table

	SEON	Token of Trust
Data aggregation
IP analysis	Yes	No
Email data enrichment	Yes	Yes
Phone data enrichment	Yes	No
Find user social media	Yes, checks 35+ platforms	Yes
Device fingerprinting	Yes	No
Transaction BIN	Yes	No
Behavior tracking	Yes	No
User authentication	Yes	Yes
Risk analysis
Custom rules	Yes	No
Machine learning suggestions	Yes	No
Industry preset rules	Yes	Yes
Risk score	Yes	No
ID verification	No	Yes (documents)
Integration / deployment
API calls	Yes	Yes
Modular APIs	Yes	Yes
Custom API fields	Yes	No
GUI	Yes	No
Chrome extension	Yes	No
Manual query	Yes	No
Graph visualization	No	No
Reporting	Yes	Yes
Team management	Yes	Yes
Integration with other tools	Yes	Yes
Pricing
Chargeback guarantee	No	No
Free integration	Yes	Yes
Free support	Yes	Yes
Free trial	Yes	Yes
Cost per month	Flexible tiered pricing based on API requests starting from $99.	Three-tiered subscription service & custom plans available. Contact their sales

Where Token of Trust Wins over SEON

• Comes with the ability to verify the validity of government-issued documents using several different methods.
• Can cover the KYC and AML needs of banks, lenders and fintech companies, among others.

Where SEON wins over Token of Trust

• Working behind the scenes, SEON’s solution does not introduce unnecessary friction in the customer journey.
• Can provide holistic fraud protection, rather than just user verification.
• SEON’s pre-KYC checks can separate the wheat from the chaff, saving you KYC costs.

Further Reading

Learn more about:

Browser Fingerprinting | Data Enrichment | Device Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

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BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup