Compare SEON vs Token of Trust

Compare SEON vs Token of Trust

March 2, 2022

Behind the scenes of online commerce, stakeholders of different persuasions are starting to recognize the need to verify the customers and users they are dealing with – not just to comply with legislation and certification requirements but also to prevent instances of fraud against them and their legitimate customers.

Different vendors approach this goal in different ways, and today we are comparing SEON and Token of Trust and their individual strategies to allow you to be more certain that a shopper is not a bad actor.

Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of spring 2022. Feel free to contact us to request an update/correction.

About Token of Trust

Token of Trust is a US-based company promising to help businesses verify their customers, prove their age and location-based eligibility, and ensure that a person is who they say they are.

From their Minnesota headquarters, this privately held startup verifies consumers from around the world, with official figures citing 130 countries. The company started off in 2015 and was marketing a fully patented solution by 2019. 

Token of Trust Consumer Reputation Reports combine results in easy-to-digest profiles for each user. These make use of data gathered and processed using 256 bit SSL encryption from government-issued IDs from around the world, video, selfies and biometrics, documents, and other sources. 

Moreover, this vendor allows for secure archival options for such information, compliant with GDPR and other privacy-first legislation from different locales. 

Key Products

  • Government ID verification: Allows companies to verify the validity of, and read information on, customer identification cards, passports, driver’s licenses, etc.
  • Electronic ID verification: Helps merchants assess user intentions for digital user onboarding, at checkout, etc. 
  • Sanction and watchlist screening: This AML-focused solution promises quick results as it checks against list of individuals not allowed to trade in certain locales.
  • Biometric selfie & liveliness: Using image and biometric technology to verify users for KYC. 
  • Document verification: Helping organizations assess whether user-submitted documents of diverse types, such as diplomas, qualifications and certifications, are authentic.
  • Social profile verification: Uses social signals to boost verification certainty.
  • Address verification: Identifies whether a customer-provided address exists and matches their known details. 
  • Age verification: For sectors where customer age is important, such as iGaming, age verification is key. 
Pros of Token of Trust
  • Wide range of applications that suit the needs of organizations from banking to education and betting, as well as ecommerce.
  • Allows merchants to serve more customers.
  • Fast and efficient – up to 30x faster verifications, per the official website.
Cons of Token of Trust
  • No standalone social data enrichment option available.
  • Location verification does not use IP analysis.
  • No device fingerprinting aspect to alert to common fraudster setups.

SEON vs Token of Trust Features Comparison Table

SEON Token of Trust
Data aggregation
IP analysisYesNo
Email data enrichment YesYes
Phone data enrichmentYesNo
Find user social mediaYes, checks 35+ platformsYes
Device fingerprintingYesNo
Transaction BINYesNo
Behavior trackingYesNo
User authenticationYesYes
Risk analysis
Custom rulesYesNo
Machine learning suggestionsYesNo
Industry preset rulesYesYes
Risk scoreYesNo
ID verificationNoYes (documents)
Integration / deployment
API callsYesYes
Modular APIsYesYes
Custom API fieldsYesNo
GUIYesNo
Chrome extensionYes No
Manual queryYesNo
Graph visualizationNoNo
ReportingYesYes
Team managementYesYes
Integration with other toolsYesYes
Pricing
Chargeback guaranteeNoNo
Free integrationYesYes
Free supportYesYes
Free trialYesYes
Cost per monthFlexible tiered pricing based on API requests starting from $99.Three-tiered subscription service & custom plans available. Contact their sales

Where Token of Trust Wins over SEON

  • Comes with the ability to verify the validity of government-issued documents using several different methods.
  • Can cover the KYC and AML needs of banks, lenders and fintech companies, among others.

Where SEON wins over Token of Trust

  • Working behind the scenes, SEON’s solution does not introduce unnecessary friction in the customer journey.
  • Can provide holistic fraud protection, rather than just user verification.
  • SEON’s pre-KYC checks can separate the wheat from the chaff, saving you KYC costs.
Choose SEON if
  • Your main focus is preventing fraud and minimizing false positives.
  • Customer churn and insult rates are a key concern.
  • You want an end-to-end solution that verifies users by also examining their hardware and software setup.
  • Choose Token of Trust if
  • Your organization has AML obligations that include checking sanctions lists.
  • You want to combine SEON and Token of Trust functionality for improved manual reviews.
  • Further Reading

    Learn more about:

    Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

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    BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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    SEON Team


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