Compare SEON vs Accertify

Compare SEON vs Accertify

October 13, 2021

Choosing the right fraud prevention platform is vital to success as it acts as a foundational base for your organization. This page will compare SEON with Accertify and look to help you choose the most suitable solution.

Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of Fall 2021. Feel free to contact us to request an update/correction.

About Accertify 

Founded in 2007, Accertify is a US-based fraud prevention, chargeback management, and payment gateway solution provider.

The company offers a range of services varying from automated fraud detection products to hands-on professional services which look to support businesses with their entire fraud program. 

Accertify is an American Express-owned company with clients including StubHub, RyanAir, OFX, Arcadia, and Southwest Airlines.

Key Products

  • The company offers a range of services but its main fraud management platform features customizable rules, advanced machine learning models, and reporting availabilities as well as a sandbox environment to create potential scenarios. 
  • Their Digital Identity product looks to protect against account takeovers (ATO) through device fingerprinting, IP and geodata analysis as well as user behavior triggers. 
  • Its refunds abuse API has a risk score calculator based on user data with the availability of direct integrations with other fraud platforms. 
  • Accertify also offers an online payment gateway service that supports over 120 currencies.

Pros of Accertify
  • Their client success team is primarily composed of former fraud managers so there’s a direct understanding of the complexities your risk team will face each day.
  • Accertify goes beyond just fraud prevention, with payment gateway service availability and the built-in chargeback management module.

Cons of Accertify
  • Although they offer a digital identity product, it does not utilize data enrichment or social media lookup which can lead to stale data.
  • Integrations are easier to be integrated with those already working American Express products, further innovation will have to appease more stakeholders and take more time.

SEON Vs Accertify Features Comparison Table

SEON

Accertify

Data aggregation
IP Analysis Yes Yes
Email data enrichment  Yes Yes via partners
Phone data enrichment Yes Yes via partners
Find user social media Yes, checks 35+ platforms No
Device Fingerprinting Yes Yes
BIN for transaction Yes Yes
Behavior tracking Yes, via custom rules Yes
User authentication Yes via cookie and browser hash Yes, including SCA
Risk analysis
Custom rules Yes Yes
Machine learning suggestions Yes Yes
Industry preset rules Yes Yes
Risk score Yes Yes
Integration / deployment
API calls Yes Yes
Modular APIs Yes No
Custom API fields Yes No
GUI Yes No
Chrome extension Yes  No
Manual query Yes Yes
Graph visualization No No
Reporting Yes Yes
Team management Yes Yes
Integration with other tools Yes  Yes 
Pricing
Chargeback guarantee No No
Free integration Yes No
Free support Yes Yes
Free trial Yes No
Cost per month Flexible tiered pricing based on API requests starting from €99. N/A. Contact their sales team for more info.

Where SEON wins Over Accertify

  • SEON is able to offer a cheaper, more flexible approach with no contracts and a pay-per-usage model suited for businesses with tighter margins.
  • Live email + phone social lookups offer more security when it comes to manual reviews and boosts revenue opportunities through more holistic customer profiles.
  • Although services work with some iGaming companies, they are not tailored for specific problems like bonus abuse at all, unlike SEON which offers industry-guided rulesets that can be customized accordingly.

Where Accertify Wins Over SEON

  • Accertify is a fully established platform with years of data and multiple products aimed at minimizing the effort for large-scale enterprises.
  • The effectiveness of offering a payment gateway alongside fraud prevention products will be a big plus for some businesses with the ability to refund transactions in one system.

SEON vs Accertify Conclusion

Choose SEON if
  • You are a company looking to maximize revenue with a smaller budget that deals with many new onboarding customers. 

Choose Accertify if
  • You are a large-scale enterprise with a bigger budget looking for a solution that will handle most of the customer journey and associated risks.  
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Author avatar
SEON Team


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