The International Casinos Exhibition (ICE) in Barcelona, a premier global event for the gaming and gambling industries, brought together gaming professionals, regulators and operators from around the globe. This year’s focus concentrated on advancing and fortifying fraud prevention and detection strategies, showcasing groundbreaking solutions that are poised to transform the sector.
SEON’s team was actively engaged on the ground at the event and returned with these insightful hot takes:
Supporting Regional and Market-Specific Needs
Conference conversations shed light on significant regulatory shifts within the Brazilian market and the broader LATAM region, underscoring these challenges’ complex and evolving nature. These changes, which directly impact the gaming and financial sectors, necessitate agile and informed responses from businesses operating in these areas.
In Brazil, for instance, new regulations affecting signup bonuses and promotional offers demand that companies quickly adapt their strategies to remain compliant while effectively engaging customers. Similarly, across LATAM, each country’s distinct regulatory environment requires a nuanced understanding to navigate effectively. Companies must stay abreast of local regulations to ensure compliance and leverage potential opportunities arising from such changes.
The growing prevalence of sophisticated fraud schemes in these regions calls for advanced detection and prevention strategies tailored to specific market conditions. Operators need solutions to handle complex data landscapes and interpret subtle nuances that could indicate fraudulent activity.
Embracing Innovation in Fraud Prevention
AI was at the heart of many conversations, both as a potential challenge and a powerful solution. Organizations are discovering new ways to leverage technology in real time to understand device behavior and identify emerging threats, including sophisticated techniques like AI-generated deepfakes.
Building Layered Fraud Defense Systems
Much dialogue unfolded around the adoption of multi-layered fraud prevention strategies. Embracing a Defense in Depth (DiD) approach – inspired by cybersecurity frameworks – participants explored the value of layered protection to ensure comprehensive security, even if one fails. This approach integrates diverse measures, such as bot detection, device intelligence and social data analysis, to craft strong and adaptive fraud prevention architectures to protect operations through every phase of the customer journey.
Enhancing Operational Excellence
We saw growing enthusiasm for automated fraud detection systems that streamline previously manual processes. Organizations are discovering how advanced analytics and pattern recognition can help identify potential threats earlier, leading to improved efficiency and better outcomes.
Creating Flexible, Scalable Solutions
A recurring theme shared was the demand for customized and scalable fraud prevention solutions. Tailored systems that adapt to the dynamic needs of expanding businesses are no longer a luxury but a necessity. By focusing on specific use cases and demonstrating measurable benefits, these solutions protect and enhance operational performance – see Lottoland’s impressive 32x ROI as an example of the profound impact of these systems on business efficiency and profitability.
Consolidating Technology Stacks
Attendees voiced frustrations with managing multiple fraud solutions systems, increasingly recognizing the clear benefits of simplifying technology stacks to enhance efficiency. More and more operators are shifting from isolated point solutions to comprehensive systems of records to encourage better collaborative practices across fraud prevention and AML compliance, to streamline operational complexities and to reduce technical debt. By adopting unified systems, operators are finding that they can respond more quickly to emerging fraud tactics.
Innovation and Integration Ahead
ICE Barcelona 2025 made it clear that the future of fraud prevention lies in thoughtfully integrating innovative technologies with existing systems. As the iGaming industry continues to evolve, organizations that embrace both innovation and practical implementation will be well-positioned to protect their operations and support their growth.
To speak with a SEON iGaming expert, please contact us here.
