The proliferation of these third party online stores does mean competition is fiercer than ever. With razor-thin margins, travel companies must remain agile while adapting to an ever changing consumer landscape, whether it’s to cater to the rise of mobile payments, personal recommendations, or new travel destinations. In fact, even Amazon could not remain competitive in the online travel market, dismantling their Amazon Destinations programme in 2015.
Moreover, online travel companies are increasingly becoming targets of fraud. While every vertical faces fraudulent attacks, the travel industry has its unique set of challenges. In this detailed report based on SEON’s expertise as a fraud prevention tool for a number of renowned travel companies, we will examine these idiosyncrasies, dive into the analytics, and explore the best solutions currently available to fight, deter, and reduce fraud.
- Projected digital travel sales volume by 2020: $817,54B.
- Percentage of digital sales in the whole travel industry: 50%
- Percentage of airline and hotel bookings through mobile: 27%
- Estimated yearly cost of fraud for the travel industry: $859M
Fake Credentials – Real Consequences
In the UK alone, more than 4,700 passengers were resold tickets bought by scammers in 2017 – losing an average of £1,500 per person. Talk about a ruined holiday. And worse – that’s an increase of 25% year on year – which means scammers ran away with £6.7 million that year.