Pipl Alternatives & Competitors

Six Pipl Alternatives 

Without further ado, let’s look at what else is out there that can replace or sometimes complement the functionality Pipl provides.

SEON  

SEON is built for modern fraud teams that value accuracy, clarity, and full control. Its fully in-house technology avoids third-party dependencies, which means faster updates, smoother integration, and a consistent experience across the board.

• Real-time, direct-to-source data helps eliminate delays and outdated records.
• API-first integration allows for quick, frictionless onboarding into your existing workflows.
• Customizable AI and risk rules adapt to your specific fraud strategy and tolerance levels.
• Multi-layered intelligence combines device data, behavioral signals, and digital footprints to improve detection accuracy and reduce false positives.
• Single-vendor solution simplifies scaling, vendor management, and customer support as your business grows.

With SEON, proactive fraud teams get a fast, flexible, and transparent solution that fits seamlessly into daily operations—designed to stop fraud before it happens.

ArkOwl

ArkOwl provides real-time email and phone number intelligence to help businesses make informed decisions during customer onboarding and fraud checks. By aggregating data from trusted public sources, ArkOwl delivers insight into the validity, reputation, and activity of contact details—without storing or caching personal data. Its lightweight API integrates easily into existing workflows, enabling fast, efficient identity verification. ArkOwl supports fraud prevention, lead scoring, and risk assessment by supplying actionable context that helps distinguish between legitimate users and potential threats, all in a privacy-conscious manner.

Spokeo

Spokeo is a people search website that helps users find information about individuals using publicly available data. It gathers details like phone numbers, email addresses, social media profiles, and location history into one easy-to-use platform.

Spokeo is often used to reconnect with old friends, look up unknown callers, or verify someone’s identity. It’s designed to be simple and helpful, giving users a clearer picture of who they’re interacting with—both online and offline.

Emailage (LexisNexis)

Emailage is an email risk assessment tool from LexisNexis that helps businesses detect fraud and assess risk using just an email address. It analyzes email and related digital data to uncover links to suspicious activity, helping teams decide whether to approve, flag, or block a transaction. Emailage uses global intelligence, machine learning, and historical patterns to deliver real-time risk scores. It’s often used during onboarding or checkout to quickly verify trust and reduce fraud without slowing down the user experience.

PeopleLooker

PeopleLooker is a background search service that lets users find information about individuals using public records. With just a name, phone number, email, or address, users can access details like contact info, social media profiles, criminal records, and more. It’s designed to be simple and user-friendly, helping people reconnect, verify identities, or learn more about someone they’ve met. PeopleLooker gathers its data from publicly available sources, offering quick, easy-to-read reports for both personal curiosity and everyday peace of mind.

BeenVerified 

BeenVerified is a people search tool that helps users find background information using public records. By entering a name, phone number, email, or address, users can uncover details like contact info, social media profiles, and criminal history. It’s commonly used for reconnecting, verifying identities, or checking unknown callers. BeenVerified simplifies the search process by providing clear, organized reports pulled from data that’s already publicly available.

What Does Pipl Offer?

Pipl is a U.S.-based identity verification and investigation platform that helps businesses uncover the real person behind an email address, phone number, or social media handle. Framing itself as “the identity trust company,” Pipl addresses the complexity of modern identity—often spread across digital footprints rather than traditional documents. Its tools are designed to support manual review processes in sectors like government, fintech, insurance, and eCommerce.

Core offerings include Pipl Trusted Intelligence, Pipl SEARCH (with data from over 5 billion identities), and a flexible API for integration with tools like Maltego, Salesforce, and HubSpot. Features range from email and phone enrichment to location-based search and digital form auto-filling, all available on a pay-per-query basis.

Why Look for a Pipl Alternative?

Pipl is widely used for identity verification and investigations, but depending on your goals, there may be reasons to explore other options. For lead generation, one limitation is that its data isn’t live, which can lead to outdated results—such as showing someone’s former job role. In fraud prevention, especially in eCommerce, Pipl supports manual reviews but lacks the automation needed to operate at scale.

While human review has its strengths, it can be slower and more error-prone than automated systems. For industries like legal or forensic research, the question may come down to data depth—whether Pipl offers enough reliable insight or if a different provider offers greater value. In many cases, the choice isn’t about replacing Pipl completely but rather complementing it with additional tools, depending on your specific use case and budget.

How to Choose a Pipl Alternative

When choosing an alternative to Pipl, one important question to consider is whether you can afford to go US-specific, based both on your location and the location of your investigation subjects. 

If you are US-exclusive, you have more alternatives, with all six of the above options available to you. If you are not, you should rule out BeenVerified, Spokeo and PeopleLooker, since they can’t serve your goals.

From there, explore what information each will give you and which parts will be useful to you. There is not much of a point of being impressed with the wealth of data available if it does not affect how you work.

Disclaimer: All information in this article is based on publicly available sources gathered through online research. We haven’t tested each tool directly. The content was last updated in Q1 2025. If you spot anything outdated or would like to suggest an update, feel free to get in touch.

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