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Compare SEON vs is a fraud prevention platform that’s known for its account protection and bot detection options.

We’ll look at how these features compare with SEON’s, to help you decide whether they suit your business needs.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.


Formed in 2014, the San Francisco-based has accumulated major customers over the years in their roster, including Rockstar Games, DailyPay and Atlassian.

According to the company, the solutions help you gain a better picture about your website customers using its device fingerprinting as well as bot and abuse scores. With a focus on providing companies with real-time analysis, sells itself on its ability to detect whole fraud rings near-instantly, using link analysis to spot accounts using the same device, IP or payment method.

These real-time possibilities also extend to allowing users to deploy custom rules, meaning that its customers can work out new parameters on the fly. For companies that want to be able to tailor their fraud defense to their specific needs, but want to analyze and compare the results of their rules quickly, this could be a good option.

Scale Up Your Business, Scale Down Fraud

SEON’s advanced APIs and device fingerprinting provide fast, scalable fraud prevention solutions, no matter the size or ambition of your organization.

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Key products

  • Device fingerprinting: is able to identify devices through robust fingerprinting
  • Fraud scoring: Risk-based analysis of resulting data points provide machine learning-based risk scores to stop account takeovers and other abuse
  • Bot detection: Bot activity is identified, as well as headless browsers
  • Proxy & emulator detection: Spots when customers are using proxies, Tor, emulators, VPNs, and so on
  • Email & location quality: Analysis that flags potential abuse and fraud
Pros of
  • Customers vouch for quick and efficient customer support.
  • Highly flexible custom rulesets.
  • Openly available documentation on the website. Audit trails available for fraud investigations.
Cons of
  • Its API requires manual integration through a company’s own front-end code.
  • lacks tools like customer identity verification for your KYC process.
  • Lacks data enrichment tools like reverse phone and email lookup tools.

SEON vs Features Comparison Table
Data aggregation
IP analysisYesYes
Email data enrichmentYesNo
Phone data enrichmentYesNo
Find user social mediaYes, 50+ platformsNo
Device fingerprintingYesYes
Transaction BINYesNo
Behavior trackingYesYes
User authenticationYes, via hashes2FA available 
AML screeningYesNo
Risk analysis
Custom rules YesYes
Machine learning suggestionsYesYes
Industry preset rulesYesYes
Risk scoreYesYes
API callsYesYes
Modular APIsYesYes
Custom API fieldsYesYes
Chrome extensionYesNo
Manual queryYesYes
Graph visualizationNoNo
Team managementYesYes
Integration with other toolsYesYes
Chargeback guaranteeNoNo
Free integrationYesYes
Free supportYesYes
Free trialYesYes
Cost per monthFlexible tiered pricing based on API requests + Free Plan availableTwo pricing tiers, Professional ($33/mo) and Enterprise ($2,800/mo)

Where SEON Wins Over

  • By employing digital footprinting-focused data enrichment, SEON leverages unique data points in real-time, to flag fraudsters with more accuracy.
  • Greater flexibility in pricing, including a free tier – plus, all tiers include a 14-day free trial
  • Comes with a Chrome extension to supercharge manual lookups

Where Wins Over SEON

  • Promises to detect fraud rings instantly, and block them automatically
  • Dedicated bot score, abuse score and visualizations make for a sleek interface
Choose SEON if
  • You’re looking for a comprehensive fraud prevention and customer profiling solution that leverages the power of social data enrichment for more accurate fraud scores.
Choose if
  • Your primary need lies in device fingerprinting and you want a top-down view of bots and abuse from your dashboard.

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