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Compare SEON vs ArkOwl

This article puts together two disruptive fraud prevention firms against each other: SEON and ArkOwl. While both companies have a heightened focus on the value of live data lookups, which one should you choose in a risk management scenario?

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.

About ArkOwl

Founded in 2012, the company’s infrastructure was developed by former co-founder-turned-GitLab engineer Mike Greiling along with Rob Daline, who remains as CEO. The company joined NICE Actimze’s platform-as-a-service in 2019.

ArkOwl pulls data from sources such as social networking sites, whois databases, webmail hosts, popular service providers as well as other open databases to provide a customer profile.

Over the years, ArkOwl has kept adding new data points to increase the precision of its coverage, in order to offer more accurate email address analysis and phone number verification for its customers.

Key Products

  • ArkOwl’s principal product pulls together live data points to provide an online overview of the individual behind a transaction.
  • The solution uses data enrichment to provide a live analysis for email and phone verification to help clients make more accurate decisions before any payments are made.
  • The tool analyses 81+ data points, including domain, breaches, and social networks.

Pros of ArkOwl
  • Real-time live social media lookup through data enrichment.
  • Unlimited users per paid account.
  • Flexible pricing structure with options including a monthly subscription, pre-purchase queries, or pay-as-you-go.

Cons of ArkOwl
  • Limited team management capabilities due to the company’s smaller size.
  • A small product range that lacks IP lookup or machine learning analysis.
  • Fewer social media platform checks than some competitors.
  • No public pricing is available: you must speak to their sales team to get an idea.
Compare SEON’s solution to ArkOwl

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SEON Vs ArkOwl Features Comparison Table


SEON Sense


Data aggregation
IP AnalysisYesNo
Email data enrichment YesYes
Phone data enrichmentYesYes
Find user social mediaYes, checks 50+ platformsYes, checks 7+ sites             
Device FingerprintingYesNo
BIN for transactionYesNo
Behaviour trackingYes, via custom rulesNo
User authenticationVia cookie and browser hashNo
Risk analysis
Custom rulesYesNo
Machine learning suggestionsYesNo
Industry preset rulesYesNo
Risk scoreYesNo
Integration / deployment
API callsYesYes
Modular APIsYesNo
Custom API fieldsYesNo
Chrome extensionYes Yes
Manual queryYesYes
Graph visualizationNoNo
Team managementYesYes
Integration with other toolsYes, via ZapierYes
Chargeback guaranteeNoNo
Free integrationYesNo
Free supportYesYes
Free trialYesYes
Cost per monthFlexible tiered pricing based on API requests starting from €299.
A free version is also available.

Where SEON Wins Over ArkOwl

  • SEON offers more online coverage with over 50 platforms/online services .
  • A larger company and a dedicated customer success team made up of former fraud managers who can advise on your ruleset and more.
  • Easy access to upgrade to the Sense platform with more advanced features. ArkOwl’s limited capabilities make it more viable as a small add-on rather than a full risk management solution.

Where ArkOwl Wins Over SEON

  • Availability through the X-Sight marketplace gives easy accessibility to those who already work with said companies.
  • A lightweight interface makes it less overwhelming for those new to risk management.

SEON vs ArkOwl Conclusion

Choose SEON if
  • You want the flexibility of data enrichment with the option to integrate full risk management features. SEON also checks a higher number of data sources, especially global social media platforms.
Choose ArkOwl if
  • You are looking solely for a lightweight data enrichment solution that offers phone and email analysis with a focus on US users.

Further Reading

Learn more about:

Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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