Case study

How SolidStake Fights Multi-Accounting and Bonus Abuse Across Multiple Casino Brands with SEON

Company

Industry

iGaming

Use Cases

Bonus Abuse

Identity Fraud

Onboarding

About SolidStake

SolidStake is an iGaming platform provider that offers white-label online casino solutions to operators. The company handles the technical infrastructure (games, payments, player management, business intelligence) so that operators can focus on growing their brands. SolidStake supports multiple brands across different markets and regulatory environments, with tens of thousands of transaction checks running each month and volumes that have been doubling year over year as the business expands.

The Challenge

SolidStake’s biggest fraud problems were multi-accounting and bonus abuse. For brands offering registration bonuses, some users created multiple accounts to claim the same promotion repeatedly. Others used synthetic identities, fabricated profiles that do not belong to a real person, to create multiple accounts and exploit promotions at scale. In more serious cases, the fraud was coordinated, with groups of linked accounts operating across brands.

Before SEON, SolidStake managed these risks with an in-house system of automated rules, backed by manual checks from their KYC, Withdrawals and Risk teams. It kept the main risks low, but the system had limits. Rules were hard to customize. The team had limited visibility into connections between accounts. And when a new fraud pattern appeared, adapting was slow.

SolidStake operates multiple brands, each in different markets with different licenses and different risk profiles. As the company grew and added brands, review volumes climbed, inconsistencies arose and false positives increased. Applying the same fraud logic everywhere didn’t work when each brand had its own promotions, player segments and regulatory requirements.

What Changed

Brand-specific fraud rules

SEON gave SolidStake the ability to run different fraud setups for each brand. Instead of one rule set applied across the board, Cublesan’s team could tailor rules depending on the brand, the market, the player segment and the risk level. A brand running aggressive registration bonuses in one market could have a completely different configuration from a brand with no bonus program in another.

This was especially important as SolidStake added brands and entered new markets. Each new project didn’t require starting from scratch or forcing existing logic onto a different business model. The team could stand up a new brand with rules that matched its specific risk profile from day one.

Multi-accounting and bonus abuse

SEON’s device fingerprinting and linked account visibility gave SolidStake a much clearer picture of who was connected to whom. Their in-house tools could flag obvious duplicates, but they struggled with accounts that looked unrelated on the surface (different names, different emails), but shared a device, a network or a digital footprint. SEON surfaced those connections earlier and more reliably, which meant the team could catch multi-accounting and bonus abuse before it cost the business money rather than discovering it after the fact.

The same signals helped with synthetic accounts. Fabricated profiles that had passed SolidStake’s earlier checks were now getting caught because SEON could evaluate the digital footprint behind the identity – whether the email, phone number and device history looked like a real person or a freshly assembled profile.

“SEON clearly shows the triggered rules, linked accounts and relevant risk signals, which makes investigations faster, more structured and easier for the team to act on.”

Catalin, KYC Team Manager, SolidStake

Finding gaps they didn’t know they had

SolidStake hadn’t anticipated how useful SEON would be for identifying weaknesses in their own internal setup. When certain triggers fired in places they shouldn’t have, it pointed the team toward root causes in their own processes; these could be configuration issues or blind spots they hadn’t known about. SEON became a diagnostic tool as much as a fraud prevention one.

“What surprised us most was the level of flexibility. The number of available fields, triggers, rule combinations and AI-assisted suggestions gave us many more options than we initially expected.”

Catalin, KYC Team Manager, SolidStake

Team efficiency

Before SEON, much of the KYC and Risk teams’ time went to repetitive manual checks such as reviewing accounts that, with better tooling, could have been assessed automatically. By automating and improving parts of the risk assessment process, SolidStake’s team was able to shift toward complex investigations. The company has managed higher volumes and added more brands without needing to grow headcount at the same pace.

Results

Since implementing SEON, SolidStake has reduced multi-accounting and bonus abuse across its brands, cutting losses tied to registration promotions and coordinated fraud. Fewer risky accounts now pass onboarding, while linked accounts are identified earlier and more reliably. Reviews are more consistent across markets and investigations are faster and more efficient, allowing the team to scale without adding complexity.

Conclusion

What made SEON work for SolidStake was flexibility and scalability. Running multiple brands across different markets means that no single fraud approach works everywhere. SEON gave them the ability to treat each brand as its own risk environment while still managing everything from one platform. As the company continues to expand, that flexibility is what allows the fraud and compliance operation to keep pace.

“SEON helped us protect the platform without applying the same risk approach everywhere.”

Catalin, KYC Team Manager, SolidStake
Protect Players and Revenue From Day One

From bonus abuse to coordinated bot rings, SEON gives operators the visibility to act on threats before they hit the bottom line.

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