Token of Trust is an established identity verification software company that was founded in 2015 by Darrin Edelman, Austin O’Brion, and Kevin O’Brien.
This vendor offers its own Consumer Reputation Reports, which allows consumers to prove their identity to businesses and individuals. Companies leverage Token of Trust both to enable compliance with KYC and other mandates and to gain confidence that they are indeed dealing with the person someone claims to be.
Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.
Best Token of Trust Alternatives
|Company||Core Features||Notable Clients||Summary|
|SEON||Revolut, Air France, Kindred||Unique in-depth customer profiling and flexible rules|
|Trulioo||CreditSesame, Stake, Nerve, Simba||Huge partner database, partner business checks for their own compliance, watchlists|
|Veriff||Trafi, Blair, Wunderflats||Video-assisted ID verification tools, biometrics, assisted image capture|
|Hooyu||NatWest, Betfred, Vanquis, Suits Me||Advanced customer profiling with video and biometric ID verification|
|Onfido||Revolut, bunq, Bitstamp||Offers reliable photo, video & document verification|
|Pipl||Microsoft, IBM, Twitter, eBay||Frictionless, whitebox system for manual review using OSINT|
What Does Token of Trust Offer?
Token of Trust’s software allows organizations to boost security through identity confidence and helps them comply with customer due diligence statutes. This is achieved through a suite of modules designed for IDV, sanctions and watchlist screening, liveness checks, document verification, age verification, and more.
Token of Trust is “on a mission to enable faster and safer interactions of trust online”. Thus, most of the company’s offerings drive towards helping businesses into compliance, particularly for age-regulated verticals like gambling. Part of Token of Trust’s flagship service includes Consumer Reputation Reports, which provides a comprehensive and universally accepted paper trail for compliance or tax audits.
Regulated industries in particular are well-suited to use all of Token of Trust’s modules. This includes both ecommerce outfits that carry controlled goods as well as industries where there are tight privacy mandates, such as in professional medicine, where HIPAA protects the privacy of medical records. These industries are subjected to more granular (and stringent) taxing and scrutiny, such as excise taxes at point-of-manufacture, and the Token of Trust software can address these needs specifically.
The data that the software derives easily feeds into reports which can then be submitted as proof of all sorts of due diligence, including AML and PACT act regulations.
Why Look for a Token of Trust Alternative?
Token of Trust is a highly respected company for identity verification and compliance but nevertheless, there is no such thing as a perfect system.
Some customers will prefer to try software that is more or less focused on IDV and compliance. For example, though ToT offers more fraud security through strong identity authentication – making sure incoming traffic is who they say they are – it does not offer fraud-fighting at the internal, transactional level.
Meanwhile, certain companies may choose to opt for a more frictionless solution, or may even seek to boost their stack by complementing Token of Trust with more compliance and risk solutions.
Six Token of Trust Alternatives
Of course, there is no one-size-fits-all approach to both individual and organizational security, so the following sections will consider some alternatives to Token of Trust to help users decide what may be best for them.
SEON, an Anglo-Hungarian company, was formed in 2017 by Tamas Kadar and Bence Jendruszák. After being bombarded by attacks from fraudsters while trying to set up a crypto exchange company, they concluded that the fraud prevention systems they tried weren’t doing the trick. So, they decided they could build a better one themselves.
Today, SEON is an established fraud prevention solution whose user-friendly system provides clients with crucial tools to remain safe online. Such systems include advanced email, IP, and phone data enrichment, explainable, whitebox AI, velocity checks, AML intelligence, and behavior analytics.
Uniquely, SEON works behind the scenes once a customer shares their email address or phone number to source OSINT data points from 50+ online platforms, including social media. This results in a complete, accurate profile of each customer, complete with a fraud score that gives an overview of how safe this person is considered, and why.
This can be used as a means to verify someone’s identity, as well as a strategy to streamline and save money on traditional ID document checks. If someone can be shown to be a fraudster at sign-up, there is no need to pay to get them verified using an IDV solution. If, on the other hand, someone appears to be posing a very small risk of fraud, you may want to only do the minimum KYC you are allowed to, in order to keep their journey as smooth as possible.
SEON’s system is customizable and provides several different APIs. It allows its users to tailor the fraud scoring system to their risk appetite, namely the level of risk that the user is willing to accept based on their priorities and preferences.
Founded in 2011, Trulioo is a regtech company that focuses on identity verification, particularly to the benefit of high-growth organizations, global banks, and Fortune 500 companies.
As a regtech company, Trulioo’s focus is chiefly on using its ID verification system to help financial firms deal with their various company regulations. For example, it helps companies to fulfill their KYB (know your business) requirements.
The main platform on offer, Trulioo GlobalGateway, promises the following benefits:
- Fast signups: Trulioo’s verification system is designed to ensure a speedy verification process, which reduces friction.
- Powerful match rates: The system uses multiple identity data sources to ensure that its identity verification tools work with high reliability and are available to work in many markets.
- Intelligent risk management: The magnitude of the verification process is flexible. A client’s workflows can be customized based on their specific risk-based approach.
Founded in 2015, Veriff is the provider of a global identity verification system. Its software carries out ID checks on driving licenses, passports, and other vital documents in 45 languages and dialects. Its website says that its solution can increase its clients’ fraud prevention by up to 20%.
The company’s website showcases its system, the identity verification solution (IVS), and explains that the accuracy and efficiency of the technology enable less friction, faster verification, and a speedy rate of onboarding.
Apart from Veriff’s IVS, the key products that it offers include AML screening, biometric authentication, and assisted image capture. The latter software helps users to avoid failing facial image recognition scans by using machine learning to guide them when they take photos of themselves.
Veriff’s products are altogether designed to enhance the reliability and speed of its clients’ verification processes. The transparency, safety, and accountability that this brings to users appear to be a source of pride to Veriff, whose mission is about enabling a safer internet for everyone.
HooYu, a Mitek company – which was launched in 2016 after its predecessor, 192business, was acquired by Experian in 2012 – is an identity verification service that focuses on blending multiple KYC tools so that its partners can be confident that their customers are legitimate.
HooYu’s website notes that it is used by countless organizations, which include banks, fintechs, and ecommerce sites. Its platform is designed to ensure that the KYC processes employed and enabled are user-friendly and accessible. In fact, the company emphasizes its efforts to minimize friction through the very design of its software, which serves diverse needs, including allowing consumers to prove their right to work and right to rent in the UK.
HooYu’s software covers a variety of uses, including facial biometrics, geolocation, and fraud alerts. It can be easily configured by customers depending on their own use cases and risk profiles.
Founded in 2012, Onfido is the provider of a flexible, end-to-end identity verification software called Real Identity Platform. Onfido’s software is used by companies across the world, and their sizes range from small financial organizations to tech giants, such as telecom brand Orange, trading platform Gotrade and Propflo.
The company’s website explains that its system brings together a global suite of identity verification technologies. This is demonstrated by Onfido’s Verification Suite, which offers a library of the resources that are used to achieve ID verification.
Onfido also has the Onfido Studio, a system that allows customers to build, manage, and deploy their own preferred approaches to identity verification. In fact, while the website explains that the software is built “by developers, for developers”, it also has an approach to workflow setups that require no coding. Onfido Studio’s Workflow Builder allows users to drag and drop their workflows based on their preferences, rather like a configurable flow chart.
Customer acquisition, user onboarding, driver registration, age verification and identity verification are among the use cases Onfido addresses.
Pipl is an identity verification software provider that offers comprehensive coverage to its users. Its identification systems are based on data from multiple sources, including public records, business listings, and phone directories.
According to Pipl’s website, the two industries that Pipl focuses on are ecommerce and fintech. The former focus is reflected by Pipl’s service: Pipl Trust. This is the system that the company uses to offer business owners a way to screen any accounts that sign up for their ecommerce service.
For example, suspicious behavior becomes clear when multiple accounts suddenly sign up to an online shop at once but don’t become active users. Pipl’s system is equipped to act on such activity by gauging what each account does when logged into the site and informing the business owner accordingly.
Alongside Pipl Trust is the company’s fintech solution – the fraud prevention system called Pipl Search. The company’s website explains that Pipl Search is able to automate identity verification in a way that reduces both friction and fraud owing to its extensive index of public identity data.
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How to Choose a Token of Trust Alternative
As always, the process of choosing a software provider should be based on the preferences and needs of you, the customer. What the above information can help you to appreciate, however, is what makes each of these Token of Trust alternatives uniquely useful to their users.
An ideal way to decide whether to go with Token of Trust or any of its alternatives is to not just consider what you want, but really visualize what you need.
For example, if you’re the business owner of an ecommerce site, your main two interests may be to avoid customer friction and limit the number of suspicious signups to your service. You would then have to ask yourself what software finds the best balance between the two. In other words, which system is most likely to make your customers’ user experience accessible while also ensuring your (and their) safety?
This is why free trials are so crucial in the context of software purchasing, and this is especially true in tools that join your risk stack. With this in mind, take stock of all of the above information and more. Putting some time and effort into visiting these companies’ websites and their customer reviews will pay dividends to whichever fraud prevention strategy suits you.
At the time of writing, Token of Trust’s pricing information wasn’t found online. However, you can learn more about cheaper alternatives to Token of Trust by asking a Token of Trust representative what cost to expect and then comparing it to any available pricing information that its alternatives offer online.
Aside from Token of Trust’s website, users can learn more about the company by visiting SEON’s article, Compare SEON vs Token of Trust, and also by visiting trusted review sites like G2 and Capterra.