Compare SEON vs Sumsub

A strong player in the risk management landscape with a focus on KYC, AML and IDV, Sumsub is known for ease of implementation and their customer-centric approach.

However, just like with any software, it’s no one-size-fits-all solution. Read on to find out whether Sumsub or SEON is better suited to your organizational needs.

Disclaimer: Everything in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of spring 2022. Feel free to contact us to request an update/correction.

About Sumsub

Providing solutions in identity verification and AML since 2015, Sumsub’s suite is the choice of leaders like Uber, Bitcoin.com and Philip Bank. 

Companies looking to identify fraudulent customers will be interested in its comprehensive KYC & IDV solutions. 

Sumsub, which is shorthand for “sum and substance”, includes AML checks so that you can stay compliant with data protection regulations and avoid penalties while onboarding. The firm has also launched a KYB (know your business) solution.

Unlike SEON, Sumsub sells itself primarily via its identity verification features and can help you verify dozens of diverse documents. 

However, there is some key overlap when it comes to both products’ fraud fighting potential. Read on to find out whether SEON or Sumsub is the right choice for your business.

Key products

With identity verification at its core, Sumsub looks to streamline the entire process by tailoring it to your business needs. By choosing which particular steps you need in your verification workflow, you can eliminate any unnecessary add-ons from your package. 

This includes liveness and face match checks to ensure an efficient onboarding process, as well as an ID verification system that supports identification documents from more than 220 countries. 

Moreover, the verification system encompasses email verification and phone verification, while businesses working with cryptocurrency will be interested in its crypto transactions monitoring system.

Pros of Sumsub
  • Custom user flow option means Sumsub’s verification process can be tailored to bespoke business requirements.
  • Thorough AML system, with core features including behavioral analytics, case management, compliance reporting, investigation management, real-time PEP screening and watch lists.
  • Blacklist of 1+ million known fraudsters to help mitigate attacks.
Cons of Sumsub
  • Sumsub’s UI and features have been reviewed as unclear for some users.
  • Doesn’t offer protection against fraud for the entire payment ecosystem.
  • Liveness and video verification can become costly and time consuming for customers.
Compare SEON’s solution to Sumsub

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SEON vs Sumsub Features Comparison Table

SEON Sumsub
Data aggregation
IP analysisYesYes
Email data enrichment YesNo
Phone data enrichmentYesNo
Find user social mediaYes, checks 50+ platformsNo
Device fingerprintingYesYes
Transaction BINYesNo
Behavior trackingYesYes
User authenticationYesYes
Risk analysis
Custom rulesYesYes
Machine learning suggestionsYesYes
Industry preset rulesYesYes
Risk scoreYesYes
ID verificationNoYes
Integration/deployment
API callsYesYes
Modular APIsYesYes
Custom API fieldsYesYes
GUIYesYes
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoYes
ReportingYesYes
Team managementYesNo
Integration with other toolsYesYes
Pricing 
Chargeback guaranteeNoNo
Free integrationYesNo
Free supportYesYes
Free trialYesYes
Cost per monthFlexible tiered pricing based on API requests starting from $99.Basic starting at $79 per month, Compliance starting at $149 per month and Beyond starting at $299 per month.

Where SEON Wins over Sumsub

  • SEON offers phone and email data enrichment, which fraudsters are less likely to fake successfully compared to conventional methods of verification. User data is gathered in real-time and is thus more accurate compared to Sumsub’s blacklist, meaning you can learn even more about customers.
  • SEON offers a complete end-to-end fraud fighting solution and is completely frictionless, with no impact on the onboarding process, meaning it can’t cause customer churn.
  • SEON also wins out when it comes to clamping down on bot farms. That’s because it offers tools like bot detection and mitigation, which Sumsub lacks. 

Where Sumsub Wins over SEON

  • Sumsub allows you to fulfill your KYC/AML lists mandate in the form of e.g. document or selfie-based verification, which SEON does not.
  • Identity verification focused features including case management, compliance reporting, investigation management and PEP screening. 
  • Sumsub can serve businesses better against offline scammers such as those running car rental schemes.
Choose SEON if
  • Your main aim is to prevent fraudulent transactions and accounts by learning more about your users without asking them.
  • You’re looking for end-to-end fraud prevention that supports your entire payment ecosystem and customer onboarding process.
  • You value customization, transparency, and want to adjust flagging, scoring, and automation at will.
Choose Sumsub if
  • You’re looking to implement a form of liveness or document verification.
  • You need to stay compliant with data protection, AML and CFT rules.
  • You’re looking to pick and choose identity verification steps, tailoring them to your specific requirements.
Cut fraud by up to 94%

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Further Reading

Learn more about:

Browser Fingerprinting | Data Enrichment | Device Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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SEON Team


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