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Compare SEON vs Pipl

The simplest way to think about Pipl’s offering is like a 21stcentury version of what was once known as the White Pages, finding you information about someone from across the web.

This guide investigates how Pipl approaches OSINT-based email lookup and data enrichment, comparing these methods in a head-to-head with those of SEON. 

We’ll look at how each delivers on its promise to enable more trustworthy online transactions and interactions, and which one is best for different expectations and requirements.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.

About Pipl

Founded back in 2004, Pipl is a turn-of-the-century success story from Idaho that has raised a reported $19 million in funding in its lifetime.

Trust is central to Pipl’s offering to users who are mainly with organizations in government, ecommerce, fintech and insurance industries. 

The vendor’s tools are used to conduct research and investigations into someone’s identity using OSINT sources and other databases, enabling user verification, investigations and contact enrichment for various uses.

Boasting a database of more than 5 billion trusted identities from around the world, with 330+ billion trust signals, Pipl’s usefulness is unquestionable as a straightforward search engine that can provide intel on almost anyone with a digital and/or government footprint. 

There is also an option to enable or disable results from live sources, as well as more complex queries.

Key Products

  • Trusted Intelligence: Allows businesses such as online shops and lenders to approve more users using trust-based signals.
  • Search: Manual search of Pipl’s database for identify verification purposes and investigations, as well as cross-referencing of provided information.
Pros of Pipl
  • Almost two decades of activity have created a sizeable, robust database containing several different data points for each person.
  • Customizable API that integrates well into different security and/or research setups.
  • Free trial and free support.
Cons of Pipl
  • No real automation or risk scoring: needs human interpretation and decisions.
  • Despite being easy to use, interpreting the results in practical terms can require training for non-specialists.

SEON vs Pipl Features Comparison Table

Data aggregation
IP analysisYesNo
Email data enrichment YesYes
Phone data enrichmentYesYes
Find user social mediaYesYes
Device fingerprintingYesNo
Transaction BINYesNo
Behavior trackingYesNo
User authenticationYesNo
Risk Analysis
Custom rulesYesNo
Machine learning suggestionsYesNo
Industry preset rulesYesNo
Risk scoreYesNo
Biometric VerificationNoNo
Integration / deployment
API callsYesYes
Modular APIsYesYes
Custom API fieldsYesNo
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoNo
Team managementYesYes
Integration with other toolsYesYes
Chargeback guaranteeNoNo
Free integrationYesN/A
Free supportYesYes
Free trialYesYes
Cost per monthPro version starting from $299.
Free version also available
Contact sales via Pipl’s website
Compare SEON with Pipl

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Where SEON Wins Over Pipl

  • Combines digital footprinting with device fingerprinting, IP analysis, BIN lookups and other data for more well-rounded results.
  • User authentication and pre-KYC checks to prevent fraud of various types.
  • Risk rulesets to trigger blacklisting and hard KYC checks, with presets per industry and machine learning customization.

Where Pipl Wins over SEON

  • Can search using online usernames and narrow down by location.
  • Even when stale, historical data can assist investigations in sectors such as government and intelligence. 
  • Can auto-fill forms for customers, encouraging them to commit. 
Choose SEON if
You want to make quicker decisions and avoid friction, minimizing the need for manual reviews while also preventing fraud.
Choose Pipl if
If your primary data is often incomplete or location-specific, you work in government and/or need access to as much intel as possible, Pipl is a tool for your stack.

Further Reading

Learn more about:

Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection Machine Learning | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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