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Compare SEON vs Ekata

Another fraud prevention firm making sizeable moves is the recently acquired Ekata. Read how their solutions stack up against SEON.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q1 2023. Please feel free to contact us to request an update/correction.

About Ekata

Ekata provides global identity verification and fraud prevention solutions through an automated decisioning solution. Founded originally in 1997 under the name Whitepages, the company split into two identities back in 2019. 

In April 2021 they were acquired by payments giant Mastercard and some of their larger customers include Lyft, Equifax, and Microsoft.

Ekata Key products

  • A Transaction Risk API provides an overall network, IP, and confidence risk score in under 100 ms tracking data points such as last seen emails location address and phone numbers. 
  • These are available as individual modules also through an Address Risk API and Phone Intelligence API.
  • Ekata has two onboarding APIs (Merchant and Account) both aimed at reducing friction.
  • Its Pro Insight tool is built especially for manual reviews and all of this is powered by their machine learning algorithms under the title the ‘Ekata Identity Engine’.
  • Recently expanded to include Pro Insight – Merchant Review for manual checks in digital marketplaces on new vendors.

Pros of Ekata
  • Expertise within the ecommerce sector.
  • Strong emphasis on manual reviews. 
  • Availability of modular solutions to have layered defenses with other companies’ products. 
  • Graph visualization through ‘Ekata Identity Graph’ product.

Cons of Ekata
  • Lack of real-time data accessibility can be problematic for emerging markets. 
  • A proprietary database means the data stored can and will go stale over time.
  • No social media footprint checks.
Compare SEON’s solution to Ekata

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SEON Vs Ekata Features Comparison Table


SEON Sense


Data aggregation

IP AnalysisYesYes                        
Email data enrichment YesYes
Phone data enrichmentYesYes
Find user social mediaYes, checks 50+ platformsNo
Device FingerprintingYesNo
BIN for transactionYesYes
Behavior trackingYes, via custom rulesYes
User authenticationVia cookie and browser hashYes

Risk analysis

Custom rulesYesYes
Machine learning suggestionsYesNo
Industry preset rulesYesNo
Risk scoreYesYes

Integration / deployment

API callsYesYes
Modular APIsYesYes
Custom API fieldsYesNo
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoYes
Team managementYesYes
Integration with other toolsYes, via ZapierYes


Chargeback guaranteeNoNo
Free integrationYesYes
Free supportYesYes
Free trialYesYes
Cost per monthFlexible pricing based on API requests starting from $299 per month.
A free version is available.

Where SEON Wins Over Ekata

  • Access real-time data through our social media lookup tool helps give a direct overview of any customer coming to your site.
  • Device fingerprinting module blocks potential bad actors using VPNs, private browsers such as Tor, or even incognito tabs.
  • Machine learning suggestions keep your solution customized for your business needs. 
  • A flexible startup mentality allows for more communication and flexibility.

Where Ekata Wins Over SEON

  • Expertise in ecommerce means many of their products are tailored for larger retailers. 
  • The forefront of payments technology following Mastercard takeover.
  • Graph visualization gives room to view masses amounts of transactions in a digestible format.

G2 Comparison

seon vs ekata

SEON vs Ekata Conclusion

Choose SEON if
  • You are looking for a more modern product stack that still enables you to layer defenses but utilizes OSINT and data enrichment effectively to create more of a holistic profile of the given customer.
Choose Ekata if
  • You are an enterprise ecommerce business handling huge amounts of data/transactions and looking for a solution that can approve orders fast based on its proprietary database.   

Further Reading

Learn more about:

Browser Fingerprinting | Data EnrichmentDevice Fingerprinting | Fraud Detection API | Fraud Detection with Machine Learning & AI | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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