Compare SEON vs Ekata

About Ekata

Ekata provides global identity verification and fraud prevention solutions through an automated decisioning solution. Founded originally in 1997 under the name Whitepages, in April 2021 they were acquired by payments giant Mastercard.

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q3 2023. Please feel free to contact us to request an update/correction.

Ekata Key Features

  • A Transaction Risk API provides an overall network, IP, and confidence risk score in under 100 ms tracking data points such as last-seen, emails, location, address and phone numbers. 
  • The Account Opening API is more focused on identity verification, which relies on the Ekata Network and data enrichment to understand who your business is dealing with.
  • These are available as individual modules also through an Address Risk API and Phone Intelligence API.
  • Its Pro Insight tool is built especially for manual reviews and all of this is powered by its machine-learning algorithms. The Network Risk feature, derived from the Ekata Identity Network, is designed as a second check to validate identities based on email, IP, or phone data.

Pros of Ekata
  • Expertise within the ecommerce sector.
  • Strong emphasis on manual reviews. 
  • Availability of modular solutions to have layered defenses with other companies’ products. 
  • Graph visualization through ‘Ekata Identity Graph’ product.

Cons of Ekata
  • No social media footprint checks.
  • Wide range of products can make it confusing to know exactly what you need.
  • Still largely US-focused, although emerging markets data is increasing.
  • Opaque pricing.

G2 Comparison

seon vs ekata
Compare SEON with Ekata for Yourself

SEON’s advanced APIs and device fingerprinting provide fast, scalable fraud prevention solutions, no matter the size or ambition of your organization.

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SEON Vs Ekata Features Comparison Table


SEON Sense


Data aggregation

IP AnalysisYesYes                        
Email data enrichment YesYes
Phone data enrichmentYesYes
Find user social mediaYes, checks 90+ platformsNo
Device FingerprintingYesNo
BIN for transactionYesYes
Behavior trackingYes, via custom rulesYes
User authenticationVia cookie and browser hashYes

Risk analysis

Custom rulesYesYes
Machine learning suggestionsYesYes
Industry preset rulesYesNo
Risk scoreYesYes

Integration / deployment

API callsYesYes
Modular APIsYesYes
Custom API fieldsYesNo
Chrome extensionYes No
Manual queryYesYes
Graph visualizationNoYes
Team managementYesYes
Integration with other toolsYes, via ZapierYes


Chargeback guaranteeNoNo
Free integrationYesYes
Free supportYesYes
Free trialYesYes
Cost per monthFree plan available, with paid plans starting at $599 per month. For Premium Support, speak with an expert for a bespoke solution.N/A

Where SEON Wins Over Ekata

  • Checks social media platforms as part of its risk scoring.
  • Device fingerprinting designed to spot connections between users and flag scammers.
  • Combines fraud prevention with compliance tools.
  • A flexible startup mentality allows for more communication and flexibility.

SEON vs Ekata Conclusion

Choose SEON if
  • You are looking for a more agile product stack with a focus on customization and flexibility. You want to combine fraud prevention and compliance in one solution.
Choose Ekata if
  • You are an enterprise ecommerce business handling huge amounts of data/transactions and looking for a solution that can approve orders and signups with less friction and more confidence.
See How SEON Helps You Grow

See our real-time fraud prevention solution in action, boasting unique digital footprinting, granular reporting, custom risk rules and machine learning.

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Further Reading

Learn more about:

Browser Fingerprinting | Digital FootprintingDevice Fingerprinting | Fraud Detection API | Fraud Detection & Prevention

Try our free tools:

BIN Lookup | IP Lookup | Reverse Email Lookup | Reverse Phone Lookup | Social Media Lookup

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