Another fraud prevention firm making sizeable moves is the recently acquired Ekata. Read how their solutions stack up against SEON.
Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of spring 2022. Feel free to contact us to request an update/correction.
Ekata provides global identity verification and fraud prevention solutions through an automated decisioning solution. Founded originally in 1997 under the name Whitepages, the company split into two identities back in 2019.
In April 2021 they were acquired by payments giant Mastercard and some of their larger customers include Lyft, Equifax, and Microsoft.
Ekata Key products
A Transaction Risk API provides an overall network, IP, and confidence risk score in under 100 ms tracking data points such as last seen emails location address and phone numbers.
These are available as individual modules also through an Address Risk API and Phone Intelligence API.
Ekata has two onboarding APIs (Merchant and Account) both aimed at reducing friction.
Its Pro Insight tool is built especially for manual reviews and all of this is powered by their machine learning algorithms under the title the ‘Ekata Identity Engine.’
Pros of Ekata
Expertise within the ecommerce sector.
Strong emphasis on manual reviews.
Availability of modular solutions to have layered defenses with other companies’ products.
Graph visualization through ‘Ekata Identity Graph’ product.
Cons of Ekata
Lack of real-time data accessibility can be problematic for emerging markets.
A proprietary database means the data stored can and will go stale over time.
No social media footprint checks.
Compare SEON’s solution to Ekata
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