Trulioo Alternatives & Competitors

Financial services looking to stay AML compliant have many tools available, but it can be difficult to work out which one suits your verification, KYC and KYB needs best. 

Trulioo might offer what you need over other tools, but this guide will help you make that final decision. 

Disclaimer: Everything you’ll read in this article was gleaned from online research, including user reviews. We did not have time to manually test every tool. This article was last updated in Q3 2023. Please feel free to contact us to request an update/correction.

Best Trulioo Alternatives Comparison Table

Company Core Features Notable Clients Summary
SEON
  • digital profiling
  • whitebox and separate blackbox ML modules
  • industry presets + customizable rules
  • email, IP + phone data enrichment analysis
  • advanced device fingerprinting
  • AML module to check PEP lists, sanctions, etc.
Revolut, Air France, Kindred Frictionless, in-depth customer profiling and flexible rules with ML insights, an AML module, and completely free plan.
Sumsub
  • IDV solutions for documents from 220+ countries
  • customizable user flow
  • regulation & compliance guidance
  • liveness & face verification
  • blacklist of 1m+ fraudsters
Uber, Bitcoin, Philip Bank Case management, investigation management, and compliance reporting possibilities for IDV
Jumio
  • biometric authentication
  • device fingerprinting
  • IP, email + phone analysis
  • blackbox AI transaction monitoring
  • document verification
Airbnb, WeWork, Coinbase Complete verification and AML platform with biometric capabilities
Veriff
  • analyzes session liveness
  • biometric verification with 99.99% accuracy
  • device fingerprinting
  • automated hands-off approach
  • fast IDV for bulk customer onboardings
Trafi, Blair, Wunderflats Reliable identity verification and fraud mitigation that even works on the metaverse
IDNow
  • AI-powered IDV and AML
  • holograms and security information checks using video analysis
  • video-based liveness check
  • strong encryption
  • identity wallet and eID support
DocuSign, Audi, Sparkasse ID verification with video analysis, with a focus on meeting high regulatory requirements
Onfido
  • digital proofing of photo ID
  • biometric analysis
  • document verification
  • video biometric capabilities
  • motion tracking, lip sync, texture analysis
Revolut, bunq, Bitstamp Offers reliable photo, video & document verification

What Does Trulioo Offer?

Based in Canada, Trulioo is among the market’s most popular global identity verification software. Its vast digital identity network means that it’s able to verify a huge number of users with accuracy. 

Using the GlobalGateway digital identity network, Trulioo can verify 5 billion people and 300 million businesses. This means that it has one of the biggest databases of identities in the world, making use of mobile networks, banks, business registers, etc.

Founded in 2011, the company develops ID verification tools, including face capturing technology. ID verification for passports and other forms of ID is automated, which promises to speed up the verification process and delivers reduced friction.

There is also the UtilityID tool, in reference to utility bills, which automates any proof of address verification during customer onboarding. This might make it faster than some other options on the market that use manual review for this element of KYC.

Featuring customer due diligence and KYB/KYC tools, Trulioo is focused on supporting the AML and fraud prevention strategy of companies – making it popular with banks. Am array of third party integrations with online tools such as Salesforce, HubSpot, Twilio and DocuSign also makes it popular with startups.

In terms of AML features, Trulioo utilizes a watchlist, thoroughly searching through sanctions, PEP and law enforcement databases. We should, however, point out that not every aspect of AML is covered by Trulioo. For instance, there is no AML transaction monitoring functionality. As such, it is meant to be added to a risk and compliance stack rather than substitute it.

Why Look for a Trulioo Alternative?

Depending on your needs, it’s worth looking at some of its competitors on the market before you make your final choice.

While Trulioo is useful if you’re looking for an AML-compliant KYB and KYC identity verification tool with biometric capabilities, some of its customers have reported some shortcomings one might want to take into consideration.

First, there has been some talk of Trulioo false positives, which could increase customer insult rates and even lead to churn. 

Meanwhile, some reviewers have expressed a desire for built-in case and document management functionality, which is currently not available.

Though they go a long way towards keeping you compliant, IDV and KYC checks don’t always stop fraudsters, who will attempt to steal original documentation and impersonate legitimate customers for documentation checks. They are also learning methods to trick biometric verification systems, too. 

Lacking phone and email data enrichment or social media checks, Trulioo doesn’t have a pre-KYC process that can filter out fraudulent users before they reach the onboarding stage. This means that every customer will go through KYC, even obvious fraudsters, with some to be eventually blocked out later – and can be less cost-effective than other options. 

Six Trulioo Alternatives 

Trulioo integrates via API and works best when combined with other risk mitigation and AML tools on the market – always depending on your needs, of course.

Whether you think it’s better to integrate Trulioo into your risk stack or choose a different solution entirely, we provide six Trulioo alternatives to help you decide below.

SEON

Launched in 2017, SEON has entered the market dynamically by becoming the new kid on the block of the fraud prevention world. Its global clients now include Revolut, Air France and Kindred, though the software is industry-agnostic and doesn’t only cater to the needs of a specific type of business.

SEON’s solutions directly target a series of frequent pain points related to fake and synthetic identities, as well as other types of fraud, including payment fraud, account takeovers, chargebacks and triangulation fraud. When it comes to compliance, SEON tackles the pre-KYC onboarding stage. With modules such as reverse phone and email lookup, SEON can stop fraudsters and block them from reaching KYC in the first place, which reduces money wasted verifying obviously malicious users.

Using digital footprint analysis starting with email address and phone number data, SEON can then build a picture of whether a user looks like a fraudster or a customer, using information such as when they were last active on an account, or how long they’ve had an account. This enables companies to use a traffic lights-style system to inform how rigid the KYC checks each user will go through will be (as well as block those obvious bad actors).

The AML module offers the same ease of use and integration to boost your compliance needs. Perform manual checks or use APIs to instantly check all the relevant lists you need to meet regulatory requirements, including PEP lists, sanction lists, crime watchlists and more. 

At the time of writing, however, SEON does not offer KYB tools that could be useful to check ultimate beneficial owners (UBOs) for instance. 

Sumsub

Established in 2015, Sumsub is by no means a newcomer to the market. Providing AML checks, this vendor is a popular choice among financial institutions that are looking to be compliant during the customer onboarding process. 

Sumsub’s client base includes Uber, Bitcoin.com and Phillip Bank, and it can support documents from over 220 countries. This makes it a practical choice for companies with an international customer base. It also utilizes a blacklist of 1+ million confirmed fraudsters. 

Known for its flexibility, Sumsub has a customer flow option, meaning that banks can tailor Sumsub’s verification process to their own business requirements and preferences. For instance, it is easy to adjust parameters to comply with changing regulations or sanctions in a particular country. Sumsub’s comprehensive AML offering includes case management, behavioral analytics, compliance reporting, PEP screening and watch lists. It can also do document-free 1-click verification of users from countries where ID numbers have been introduced, such as India.

In terms of potential shortcomings, although Sumsub offers a lot of choice and customizability for companies looking to stay AML compliant, some customers found its UI a little confusing to navigate.

Jumio

One of the first IDV tools to use biometrics, Jumio is well established in the ID and verification software market. With 10 years of experience and the capacity to verify 5,000 different types of government-issued ID, it is an end-to-end solution.

This includes both onboarding and ongoing monitoring of shoppers and other customers. The company promises to streamline verification during the onboarding process, with some handy extras, such as a selfie verification module that automatically course-corrects in the case of bad lighting. 

In line with most KYC and CDD regulations out there, Jumio uses a pass/fail system for each customer, rather than providing you with a risk score. However, it also gives companies the ability to manually review each decision, to help eliminate the possibility of error. Described as intuitive and with a dashboard that’s easy to navigate by customers, Jumio is useful if you’re looking for a fast, easy approach to customer verification. 

However, one reviewer who states they are a customer remarks that although most ID verification is completed within seconds, this isn’t always the case. For them, 8% of verifications were slower – though this would not be of concern to every company.

Veriff

Based in Tallinn, Estonia, Veriff provides regulatory compliance and fraud prevention solutions to its clients. Used by the likes of Uber, Trafi, Wunderflats and banks like TFBank and InBank, Veriff’s versatile possibilities appeal to a broad range of different types of company. 

These experts’ approach to verification results in a 98% check verification rate and 6-second decision time, covers over 11,000 different types of documents and can verify 95% of users on its first attempt. 

Keeping up with the times, Veriff uses AI to verify a user’s identity during the onboarding process. This includes document verification, proof of address capture, and face-match biometric analysis. It also provides insight to its customers via behavioral and network analytics. 

Veriff’s technology makes it a fast option for verification, with its assisted image capture boasting an average response time of 6 seconds. It is particularly useful for financial institutions looking to stay AML compliant, with PEP, sanctions lists and watchlist functionality all available. 

While many users vouch for its ease of use and fast verification solutions, some of the reviews we have come across online noted that Veriff lacks flow customization, and that the UI could be made more interactive.

IDNow

Targeting with its ID verification product fintechs and financial institutions, IDNow helps its customers to meet high regulatory requirements while keeping the onboarding process smooth. 

In fact, IDNow’s AI-backed video identification tool was patented in 2016. Via an encrypted video chat, customers can confirm their identity during onboarding via a non-automated, 24-hour video service. 

Among the customer roster of IDNow we find DocuSign, Audi and Sparkasse, as it provides solutions useful across many different industries. IDNow also offers an e-signature service, so that companies can sign contracts with customers digitally while remaining in compliance with the law. 

Businesses looking to stay AML compliant can refer to their AutoIdent tool, which uses AI and machine learning to quickly verify IDs, including driver’s licenses and other documents. This tool can go deep into security checks, such as checking holograms via video analysis. It also offers biometric verification via a video-based liveness check.

It seems that IDNow is best suited to smaller companies looking to meet KYC and AML requirements, but – according to reports – it might lack some features that an enterprise-level company might want to see. We have also found online reviews that imply their customer support team could offer faster service. 

Onfido

Onfido offers a suite of verification and fraud detection tools to be deployed at customer registration, with the promise to never compromise your growth. Starting life in 2012, Onfido works with over 800 businesses and has offices all over the world, including London and San Fransisco. Customers include the likes of Revolut, bunq and Bitstamp. 

Onfido’s aim is to combine user-friendly design and experience with thorough identification checks which help you meet KYC and AML regulations. Using AI technology during the document and biometric verification processes, Onfido provides a business’s customers with real-time feedback so that they can submit high-quality images. 

Employing these solutions, you will be able to customize your own flows using Onfido Studio, which comes with an integrable SDK and the ability to set smart conditions for automated decision-making. What’s more, it allows you to adjust registration flows for customers so you can find the right balance between security and convenience – and reduce churn.

In terms of potential shortcomings, some customers who reviewed this company online claimed that Onfido allowed for some false negatives, including clearing fake IDs. This has been attributed to what might be an overreliance on AI technology, which runs the risk of making an incorrect decision in the form of false negatives and false positives. With more false positives comes potential additional friction to the customer experience, so it’s worth taking this into consideration as well. 

Choosing the Right Trulioo Alternative

There’s no question that Trulioo boasts one of the largest databases in the industry, with over 5 billion identities. 

But whether it is right for you or not will depend on factors such as flow customizability, costs, which types of documents you’re looking to verify, the efficiency of a biometric verification process and the extent of its global support. 

Depending on your regulatory requirements, It might also be useful to consider how much customer experience you’re willing to sacrifice for a highly secure verification process.

Therefore, there’s no one right Trulioo alternative that will work for everyone. Instead, it’s best to first consider the needs of your business, and even take some time to set up demos and trial periods with the shortlisted candidates, where available.

Trulioo Alternatives FAQ

What cheaper alternatives are there to Trulioo?

Trulioo offers a pay-as-you-go system for its verification checks. No pricing is currently available online but there are three tiers, including a free trial for limited verifications. The other two tiers are Growth and Enterprise, corresponding mainly to startups and large enterprises. However, some companies might find the two-tier system limiting, especially if they’re looking for options that better scale with their business as it grows. 

At present, most KYC and KYB solutions ask for payment per verification, as well as additional manual review costs. Therefore, if you’re looking for a cheaper alternative to Trulioo, you might want to factor in how much a verification software charges per check. In order to save money during this process, you might want to include pre-KYC checks such as through data enrichment to weed out fraudsters before you spend money on any KYC checks. 

Where can I learn more about Trulioo?

If you’re looking to learn more about Trulioo, visit the official website. Make sure you also read impartial reviews on websites such as Capterra and G2, as well as our own comparison of SEON vs Trulioo.

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