Oxylabs Utilizes SEON to Block Bonus Abusers, Saving 80% of Manual Review Times

Challenge

Oxylabs was facing users exploiting their free trial with multiple account creation as after launching the option they noticed a sharp spike in multi-account creation. 

Soon the company was faced with people trying to game the very system they’d created to help users. While they managed to quell some of the initial rises in multiple account abusers with manual reviews, approvals with the help of their third party processor, this approach was not foolproof and came at the cost of the team’s time.

As Vaidotas Šedys, Oxylabs Head of Risk Management puts it:

We decided to search for a system that could incorporate solid device intelligence, block accounts with disposable emails, and automate the linking of fraudulent profiles. But the main thing we wanted was pricing flexibility, to grow with us as we continue to grow.

Solution

Oxylabs leverages SEON’s advanced capabilities to enhance its fraud prevention strategies. By utilizing SEON’s device intelligence, Oxylabs can effectively identify suspicious devices and spot abnormal behavior patterns, allowing them to stay ahead of fraudsters. SEON’s disposable email verification tool helps Oxylabs detect and filter out temporary or fake email addresses often used by malicious actors. Additionally, SEON’s automatic linking of fraudulent accounts provides Oxylabs with the ability to uncover hidden connections between fraudulent users, ensuring a more robust defense against fraud. These tools combined help Oxylabs maintain a secure and trustworthy environment for their operations.

Results

 After implementing SEON, Vaidotas said:

We are able to accurately detect multiple fraudulent accounts without manual effort with better accuracy. Seeing an 80% time saving on manual reviews along with an 80% drop in manual queries. All culminating in a lot of time saved for other business functions.

Vaidotas concluded:

SEON is a highly flexible platform where multiple data elements can be inputted in its system for automated high-decision making. The rules assignment and scoring system are greatly customizable and we are excited to see what else we can do with SEON as we continue our journey together.

Vaidotas Šedys, Head of Risk Management at Oxylabs