Case study

Serving Security at Scale: How a Global Restaurant Brand Saw Fraud Prevention ROI in Just Six Weeks

Company

Global Restaurant Brand

Industry

Retail

Use Cases

Promo Abuse

Payment Fraud

Summary

A global fast-casual restaurant brand faced escalating digital fraud threatening revenue, operations and customer trust. By implementing SEON, the company could swiftly curb fraudulent transactions, protect promotions and capture measurable ROI in just six weeks.

  • Fraudulent transactions were reduced by 40% within the first month
  • Significant chargeback decline, improving operational margins
  • Promo code abuse eliminated, restoring campaign effectiveness
  • ROI achieved in just six weeks
  • Automated detection, freeing up internal resources for strategic initiatives

About the Company

A top-ranked, fast-casual restaurant brand operating thousands of locations across North America, Europe and the Middle East, known for its innovation and excellence, continues to set the standard for convenience and customer satisfaction.

The Challenge: Digital Growth Came With a Rising Cost

As online and mobile orders surged, the company became a magnet for fraud. Criminals targeted the platform with stolen credit cards, ran relentless card testing schemes and gamed promotional offers by spinning up fake accounts. These tactics inflated chargeback rates and undermined marketing campaigns.

The toughest challenge? Distinguishing large, legitimate purchases from fraudulent ones — especially during busy meal rushes. The company needed a fraud solution that could keep pace with its scale, spot evolving attack patterns quickly and protect revenue without slowing down loyal customers.

The Solution: Real-Time Protection Without Disruption

The company turned to SEON after an extensive evaluation process. SEON’s advanced detection capabilities, driven by device profiling and behavioral analysis, allowed the brand to instantly flag unusual transaction patterns — like rapid, low-value orders from the same IP or device — and stop card testing in its tracks.

Promo abuse was curbed through intelligent account linking and pattern detection, ensuring marketing spend wasn’t wasted on bad actors. SEON’s dynamic risk scoring gave the company clear visibility into suspicious high-value orders while keeping the checkout process smooth for real customers. Best of all, SEON is integrated effortlessly into the company’s digital environment via simple APIs — no heavy lifting is required.

Fast, Focused & Flexible Implementation

  • 30-day rollout: The company followed a staged launch, validating detection logic with historical data before going live.
  • Seamless integration: API deployment connected SEON to digital ordering systems with minimal development effort.
  • Refined tuning: Analysts collaborated with SEON’s experts to calibrate detection thresholds and respond to real-time fraud patterns.

Takeaways

With SEON, the restaurant chain drastically reduced fraud, protected promotional campaigns, and lowered chargeback costs—all while preserving a frictionless experience for legitimate customers. Internal teams saved time and refocused on business-critical goals. In just six weeks, the company saw measurable ROI and long-term value in SEON as a key partner supporting its secure, scalable digital growth.