Fraud prevention is no longer just about risk mitigation — it’s a driver of strategic growth. Forward-thinking operators today are adopting real-time insights, automation tools and cross-functional collaboration to block bad actors, optimize acquisition spend and build long-term trust with high-value players.
In a recent SBC Global webinar, How to Turn Fraud Prevention Into Your Competitive Advantage, moderator Nick Gunn, SVP of Growth at SEON, sat down with Krassi Ivanova, Head of Fraud at 10bet and Filip Gvardijan, Head of Fraud Prevention at Superbet. Together, the three industry veterans explored how modern fraud prevention — when positioned correctly — can evolve from a cost center into a powerful growth driver. From transforming fraud teams into business enablers to reshaping how campaigns and promotions are launched, the panelists offered sharp insights from their respective journeys. Below are the top takeaways from their discussion.
Fraud Prevention Can (and Should) Drive Revenue
Both 10bet and Superbet underscored the need to embed fraud prevention into the early stages of the customer journey, particularly around registration, onboarding and bonus campaign design. Rather than treating fraud as a post-transaction issue, they’ve successfully positioned it as a strategic function directly impacting revenue. Filip shared how aligning fraud insights with key business outcomes — like bonus ROI, player quality and operational stability — helped shift internal perceptions. Fraud prevention, once viewed as a blocker, is now recognized as a critical input into campaign optimization and long-term player value.
“Once we could show fraud prevention positively impacts acquisition ROI, conversion and long-term player value, the whole conversation changed internally.”
– Filip Gvardijan, Superbet
Friction Should Be Smart, Not Universal
Applying a one-size-fits-all approach to friction results in lost conversions and frustrated users. Both speakers emphasized that effective fraud prevention requires adaptive, risk-based friction, with additional checks only surfacing when strong indicators of risk exist.
Dynamic friction strategies such as OTP validation, device fingerprinting and email intelligence allow operators to fast-track legitimate players while applying scrutiny where it matters most.
“Good players deserve a smooth path. The right friction at the right time ensures only bad actors feel the weight of verification.”
– Krassi Ivanova, 10bet
Speed, Not Perfection, Affords Advantage
In the current threat landscape, agility is more valuable than exhaustive coverage. Fraud evolves in real time, and so must your ability to respond.
Rather than chasing a 100% prevention rate, operators like Superbet are investing in fast signal analysis, automated rule updates and flexible tooling that allow fraud teams to react before abuse scales. This enables teams to stay ahead of abuse rings — often identifying and shutting down fraud farms within hours of detection. “Fraud prevention is a game of adaptation. You won’t stop everything upfront, but you’re winning if you can react before abuse scales.”
– Filip Gvardijan, Superbet
Catch Fraud Before It Reaches the KYC Gate
Krassi highlighted the value of pre-KYC intelligence — identifying fraudulent actors before they get through the door. Her team at 10bet has implemented proactive affiliate traffic filtering, bonus campaign vetting and pre-deposit risk scoring to reduce fraud before it becomes an actual cost.
Superbet, too, leverages early indicators — such as device signals, IP intelligence, and behavioral patterns — to identify linked accounts and suspicious behavior during registration and deposit. This has allowed them to cut off coordinated attacks at the source.
“We now detect and cut off entire fraud farms before they can do damage. That early intervention has been game-changing.”
– Filip Gvardijan, Superbet
Build Your Competitive Edge with SEON
The key lesson? Fraud prevention becomes a competitive advantage when integrated strategically — fueling better campaign performance, smoother onboarding and more trusted player experiences.
Want to see how SEON can help your team? Schedule time with an expert or meet us at SBC Americas next month!
