Rewriting the Rules of Fraud Prevention for a Rule-Breaking Dating App

Summary

This pioneering dating platform champions inclusivity, privacy and alternative relationship dynamics in an industry dominated by bigger players. As a bootstrapped, independent organization, its unique approach created specific fraud vulnerabilities that traditional solutions couldn’t address. By implementing SEON’s flexible fraud prevention solution and Managed Risk Services, it achieved exceptional results in just two months: blocking over 205,000 fraudulent accounts with 99.42% accuracy while maintaining an optimal experience for legitimate users.

About The Dating Platform

This leading dating platform is built for individuals who value open-minded connections and inclusive communities.

The Challenge: Balancing Openness with Effective Fraud Prevention

As a mission-driven dating platform committed to privacy and inclusivity, it faced unique fraud challenges that traditional solutions couldn’t effectively address. Its manual processes and standard tools were creating friction for legitimate users while still failing to stop sophisticated fraud attempts.

Key Challenges

• Synthetic ID and Multi-Account Abuse: Fraudsters exploited free trials and disrupted the app’s user experience
• Event-Based Fraud: Spikes in registration activity made it difficult to distinguish organic growth from malicious traffic
• Rigid Fraud Tools: Competitor platforms created excessive friction for genuine users while still failing to stop sophisticated bad actors
• Privacy Requirements: Maintaining strong user privacy while effectively identifying fraud

The Solution: Customized Fraud Prevention for Unique Business Needs

To balance fraud prevention with its commitment to user experience and privacy, the dating platform partnered with SEON to implement a tailored solution that adapted to its specific requirements.

“SEON’s combination of flexible technology and expert consultancy transformed our approach to fraud prevention while preserving our users’ experience.”

Head of Fraud

Why SEON?

• Customizable Risk Rules and Scoring: SEON’s flexible engine adapted to the platform’s nuanced user behaviors without introducing unnecessary friction
• Real-Time Monitoring: Fraudulent activity could be detected and mitigated at the moment of registration and during key platform events
• Managed Risk Services: SEON’s fraud experts worked directly with the dating platform’s team to fine-tune its fraud strategy and rules
• Collaborative Qualification: SEON invested time to understand the platform’s business model and specific risks before offering a solution

The Results

SEON delivered immediate and significant impact:

• Comprehensive Fraud Prevention: More than 205,000 fraudulent accounts blocked in just two months
• Exceptional Accuracy: 99.42% fraud detection rate with only 0.26% false positives
• Operational Efficiency: Reduced time spent on fraud management
• Resource Optimization: More resources dedicated to growth and enhancing user experience
• Maintained User Privacy: Effective fraud prevention without compromising privacy values

Takeaways

By partnering with SEON, this innovative dating platform achieved the perfect balance between fraud protection and maintaining its core values of privacy and user experience. SEON’s combination of intelligent technology and hands-on expertise empowers platforms in high-trust industries to maintain safety, user trust and growth, without compromise.