iGaming Operator LeoVegas Uses SEON to Detect 10% More Fraud and Increase Analyst Efficiency 

About LeoVegas

Founded in 2012 by Gustaf Hagman and Robin Ramm-Ericson, LeoVegas quickly became a pioneer in the iGaming industry. Recognizing the transformative potential of mobile technology, the company launched in Sweden and rapidly grew into a leading online casino operator. Today, LeoVegas offers a wide range of entertainment options, including casino, live casino and sports betting, with its flagship brand leading the industry in mobile gaming innovation.

Their focus on product innovation and delivering an exceptional player experience enabled the company to expand far beyond its home market, securing licenses and growing its presence in regulated markets worldwide. As LeoVegas looks to the future, it remains committed to offering the best iGaming experience, with fun and customer engagement at the heart of its mission.

Challenge

LeoVegas, like many iGaming operators, navigates an ever-changing fraud landscape. Their primary challenges were account takeovers, bonus abuse and fraudulent account creation setting up accounts with malicious intent—all threats that can significantly affect platform integrity and customer experience.

Mitigating these risks involves a certain number of manual processes, which in turn require resources and can impede the overall customer journey. Analysts spent several hours a day on manual reviews, underscoring the need for more efficient, data-driven solutions.

As the company expanded into new markets, the need for scalable and flexible fraud detection and mitigation processes became increasingly apparent. With fraud tactics constantly evolving, LeoVegas recognized that advanced tools like machine learning and in-depth data analysis were essential to staying ahead without compromising the customer experience.

Solution

LeoVegas chose SEON as its fraud prevention partner for its advanced insights and machine learning capabilities. SEON’s tools enable LeoVegas to gain deeper insights across various data points and automate rule suggestions using AI, significantly reducing the time and effort required to detect fraud. This automation, paired with customizable rule-building, allows LeoVegas to rapidly adapt to changing fraud patterns and enhance response times.

SEON’s intuitive interface made it easier for LeoVegas’s operational team to navigate daily tasks and respond swiftly to potential threats. The solutions real-time reporting and notifications further improved the team’s ability to act quickly on suspicious activities.

SEON’s support team of experienced fraud experts delivered high-quality assistance on rule recommendations, account audits and technical issues. The in-person workshops and audits have strengthened the partnership, fostering collaboration and continuous improvement of SEON’s features.

Results

Since implementing SEON, LeoVegas has seen significant improvements in preventing and detecting fraudulent customer activity. SEON’s machine learning capabilities have automated much of the fraud detection process, reducing manual efforts and allowing the team to focus on higher-priority cases. This automation has led to a 30% faster manual review and data analysis process, enhancing operational efficiency.

By labeling data to provide feedback to the ML models, it has recommended rules and provided full explainability. This not only saves us time on rule building but also allows us to tailor the rules to fit our exact needs.

Kay Mallia, Fraud Product Specialist

LeoVegas has also seen a 10% increase in fraud detection during onboarding, particularly in markets where bonus abuse was prevalent. This improvement has helped LeoVegas stay ahead of fraudsters, protecting its platform from malicious activities.

Day-to-day operations for LeoVegas’s fraud and risk teams have become more efficient. While manual reviews remain necessary for certain cases, SEON’s ability to orchestrate and connect data points has enriched investigations, making the process faster and more accurate.

Overall, SEON’s flexible rule-building features and real-time monitoring have empowered LeoVegas to adapt seamlessly to different markets and brands, supporting their growth while maintaining robust fraud prevention. As LeoVegas continues to expand in the competitive iGaming landscape, it anticipates further advancements in SEON’s product to enhance its fraud mitigation efforts even further.