Compare SEON vs Ravelin

Compare SEON vs Ravelin

September 13, 2021

Given the amount of fraud prevention products available on the market today, it can be an overwhelming process to decide which is best for your business. This comparison article looks at the offerings of both SEON and Ravelin.

Disclaimer: Everything written about the companies mentioned in this article was gleaned from online research including user reviews. We did not have time to manually test all the tools. However, we ensured the information was correct as of summer 2021. Feel free to contact us to request an update/correction.

About Ravelin

Ravelin is a UK-based fraud detection and prevention platform working across a range of industries including eCommerce, food delivery services and travel. 

Formed in 2014, Ravelin’s story began with a founding group that worked in a variety of senior roles at transport app Hailo; working on the frontlines of a real-time mobile payments merchant revealed an opportunity.

Since 2018 the company has blocked 4 million transactions, worth $53Bn in total, incorporating the use of graph networks to block another 1.6 million fraudulent accounts which attempted to place 7.4 million orders worth $17bn.

The founders include Leonard Austin (CTO), Mairtin O’Riada (CIO), Martin Sweeney (CEO), Nick Lally (COO), Stephen Whitworth (since exited).

Key Products

  • Their fraud solution suite includes blackbox machine learning AI to help streamline operations, a customisable ruleset for your businesses needs and access to a shared database with detailed information on previous fraudsters/fraud groups.
  • Furthermore, Ravelin provides clients with graph network capabilities via Ravelin Connect, enabling companies to use link analysis to predict and block fraudulent orders. This product is available as an API if you are looking at a multi-layered approach.
  • The company also offers 3DS2 payment authentication solutions with approval from global payments body EMVCo and Visa.

Pros of Ravelin
  • Strong data science background with a community angle that helps develop their blackbox AI.
  • Large historical database due to the turnover nature of the companies they work with.
  • Heightened focus on marketplace ecosystems with expertise in supplier fraud.
  • Looking to provide a direct, polished service.
  • Graph network products available as a stand-alone API gives smaller merchants an opportunity to tap into enterprise-grade products.

Cons of Ravelin
  • Costs – no free integration or batch trial availability.
  • No data enrichment or social media lookups.
  • Enterprise focus, not ideal for smaller merchants.
Compare SEON’s solution to Ravelin

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SEON Vs Ravelin Features Comparison Table

SEON Sense


Data aggregation
IP Analysis Yes Yes
Email data enrichment  Yes No
Phone data enrichment Yes No
Find user social media Yes, checks 35+ platforms No
Device Fingerprinting Yes Yes
BIN for transaction Yes No
Behaviour tracking Yes, via custom rules Yes
User authentication Via cookie and browser hash Yes, via Ravelin Accept
Risk analysis
Custom rules Yes Yes
Machine learning suggestions Yes No
Industry preset rules Yes No
Risk score Yes Yes 
Integration / deployment
API calls Yes Yes
Modular APIs Yes No
Custom API fields Yes Yes
GUI Yes Yes
Chrome extension Yes  No
Manual query Yes Yes
Graph visualization No Yes
Reporting Yes Yes
Team management Yes Yes
Integration with other tools Yes, via Zapier No
Chargeback guarantee No No
Free integration Yes No
Free support Yes Yes
Free trial Yes No
Cost per month Flexible tiered pricing based on API requests starting from €99. Tiered based starting at $1,300/month

Where SEON Wins Over Ravelin

  • Live data enrichment and deep digital footprint analysis is one noticeable plus side – with lookup availability of over 35+ online platforms and messaging apps including Facebook, Airbnb and Zalo giving you more context in a wide variety of markets when making a decision.
  • SEON offers both a free trial period of its Intelligence Tool as well as the opportunity to batch-test old data so you can get hands-on with the product and understand our capabilities before signing anything. 
  • Through supervised machine learning, we are able to provide more flexibility with you orchestrating the ruleset best suited for your needs in collaboration with our customer success team that is made up of former fraud managers who understand the pressures faced daily.

Where Ravelin Wins Over SEON

  • Ravelin’s machine learning operates with blackbox structuring which enables merchants to remove themselves from the fraud process and set distinct rules with confidence. 
  • The company focuses on presenting big data in an actionable format thus enabling merchants to focus on the core of their business instead of spending time on manual reviews.

SEON vs Ravelin Conclusion

Choose SEON if
  • You are working in an industry with lower margins and actively look to sieve through suspicious transactions. Given the previous experience of our customer success and the product, we can establish rulesets suitable for maximum profit, minimum risk and compliance with your industry.

Choose Ravelin if
  • You are looking for a fraud prevention partner that will handle the entire risk management process. If you are working in an industry dealing with huge amounts of transactions but with similar risk, Ravelin will help automate decisions with minimal input from your part. 

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