iGaming Innovators Reveal Customer Connections and Suspicious Activity With SEON Sense

Mikail Arendse
EZY Gaming’s Fraud Challenges

Advantage players are adapting their strategies rapidly to find the most undetectable methods to circumvent rules. They are fearless in their approach and prepared to dispute any case with a third-party mediator, regardless of their claim’s validity.

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Mikail Arendse
Head of Operations

 

In its early days, EZY Gaming relied on internal tools and a gaming provider’s management service to combat risk. Like every other iGaming company, its key threats included multi accounting, ID fraud, bonus abuse and advantage gameplay.

But as the company grew, EZY Gaming migrated to an in-house platform and opted to manage risk and fraud internally. This proved more challenging than anticipated. There were no KPIs to measure. No solution to compile evidence when fighting to prove their dedication to safe gaming.

“Advantage players are adapting their strategies rapidly to find the most undetectable methods to circumvent rules,” says Mikail Arendse, Head of Operations at EZY Gaming. “They are fearless in their approach and prepared to dispute any case with a third-party mediator, regardless of their claim’s validity.”

Mikail and his team knew they had to fight back, and what they needed: a solution to gather in-depth data, so they could reveal multi accounting, ID fraud and device-masking software. One that could meet GDPR requirements, suggest custom rules (preferably thanks to machine learning), and scale along with their operations.

SEON Ticks All Boxes, Supports EZY Gaming’s Growth

We have different intervention points to review throughout the customer journey. As a result, discovering device masking, multi-accounting, IP or VPN restrictions, and linked fraudulent customers has never been easier.

After shortlisting several anti-fraud companies, EZY Gaming settled on SEON’s Sense Platform. Why SEON? “The ability to screen each transaction and customer, the level of detail provided in each review, automation options, intuitiveness of the system, and costs,” Mikail says. “Not to mention the support we received during the initial information sharing phase.

After a prompt and seamless integration, EZY Gaming was ready to take on the fraudsters. They leverage SEON to trigger notifications with the specific goal of flagging suspicious behaviour.

“We have different intervention points to review throughout the customer journey,” Mikail says. “As a result, discovering device masking, multi-accounting, IP or VPN restrictions, and linked fraudulent customers has never been easier.”

Continuously Supporting Anti Fraud Professionals

We feel entirely confident in managing fraud through our partnership with SEON. Their team of experts is available to answer any query, offer advice, and provide insight for any complex cases.

The true power of EZY Gaming’s integration with SEON is that it provides the team tools to make better decisions:

  • The scoring engine: a powerful weapon in their arsenal. EZY Gaming is continually updating scores for new fraud group patterns, which forms the base of their protection against suspicious users and those with malicious behaviour.
  • Custom lists: allows the team to manually add automation features for specific customers with a known history
  • Manual review assistance: SEON speeds up review by giving the team all the data they need at a glance, which speeds up the process and saves on costs and resources.
  • Compliance and data aggregation: EZY Gaming can rest assured that they can access the most granular data, all by remaining compliant with data protection regulations like the GDPR.

But more importantly, it gives EZY Gaming confidence that it can grow safely by focusing its efforts on boosting profits and reach.

“We feel entirely confident in managing fraud through our partnership with SEON,” Mikail concludes. “Their team of experts is available to answer any query, offer advice, and provide insight for any complex cases. This helps us ensure we’re not managing fraud like a startup business with limited resources, but like a team of fully-equipped and experienced fraud management professionals instead.”

To see how SEON can help your organization reduce fraud, check out our products.

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