E-Goi’s Fraud Challenges
As E-Goi rapidly grew, they suffered from a surge in bad users. Fraudsters used their automation tool to send batch phishing emails and acquire personal information. These criminals would sign in with fake credentials and stolen credit card information, which cost E-Goi on chargeback fees and also damaged their reputation.
Filtering out all these fraudulent users meant hours of manual review per week for E-Goi, and worse, it slowed down the customer experience, hurting the company’s onboarding process for legitimate customers.
After we suffered a surge in fraud, our immediate reaction was to manually check every new user. This was almost bulletproof, but the experience for the customer was terrible and it required a lot of manual work.
Filtering out bad individuals was therefore the number one high priority for E-Goi’s business plan. Unfortunately, this meant increasing manual reviews, which was costly for the company, in terms of time, resources and budget.
How SEON Impacted Fraud
E-Goi began researching fraud prevention tools. They had very clear requirements, which included a user reputation analysis based on IP and email address, something very few platforms offered except SEON.
We wanted a solution that was easy to test, had transparent scoring and was highly customizable. It also needed to analyze user reputation based on email address and IP. SEON covered all those needs and more by having a dedicated support team and a good price.
Product Lead, E-Goi